Beyond the tick box:

getting accessibility buy in

@rebeccananca

rebecca.nancarrow@bbc.co.uk

Digital accessibility at the BBC

Why we needed buy-in

How we are achieving buy-in

Digital Accessibility

at the BBC

Structure

Creating champions

Built

Tested

The challenge:

Why did we need buy-in?

Our apps

Product

UX designers

Test engineers

Developers

Product managers

Design research

200 people in D&E UX&D

150 Projects

30 agencies

UX&D

We have a list

We have complied to the list

We've done accessibility

Tick box

A shift in the business culture of an organization resulting from a change in the underlying strategy and processes that the organization has used in the past.

Change

CULTURAL

BUSINESS

The process:

How are we achieving buy-in?

"If you talk to a man in a language he understands, that goes to his head, if you talk to him in his own language, that goes to his heart"

Nelson Mandela

Former President of

South Africa

Language

"Education is the most powerful weapon which you can use to change the world."

"Change is the end result of all true learning."

Leo Buscaglia

Author (1924 - 1998)

Nelson Mandela

Former President of South Africa

Winning hearts and minds

Provides reason and context

140 people trained at BBC
Further 5 courses April 17
Developers & testers

Product Groups
Accessible Design Research
Rolling out to agencies

Accessible user experience

"A mind that is stretched by a new experience can never go back to its old dimensions"

Oliver Wendell Jones Jnr

Supreme Court Justice (1841–1935)

Experience

User research

Childrens' - in schools

Sport - local sports clubs

University knowledge exchange

Online research

DR Agency training

AUDIENCE / STAFF FEEDBACK

Design research team

Accessibility

+

+

Communication = Shared learning

+

Regular catch ups

Slack

Events

The 6 initiatives of tranformational change

1. Surface

2. Create

3. Encourage

4. Help

5. Illuminate

6. Acknowledge

CULTURAL CHANGE

BUSINESS CHANGE

TRAINING

EXPERIENCE

NETWORKING

Standards, guidelines and training

Business

Standards and guidelines

Process and procedure

Education, communication

and experience

Commitment, motivation, inspiration

Embedded change = Buy in

Thank you

Rebecca.nancarrow@bbc.co.uk