Arab Health 2024

Medical Expo support

2024

CASE STUDY

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To create an interactive display showcasing different diseases and their associated gene mutations.

Additionally, we developed artworks, which were used for the booth, and animations on how Lymphangiography MRI and liquid biopsy collection work.

Children's Hospital of Philadelphia (CHOP) is the first hospital in the US devoted exclusively to the care of children. The "New Frontiers" project by the CHOP aims to find and diagnose rare mutations in children.

CHOP website

Project scope

CHOP web progressive app

Our main goal was to help CHOP present their clinical progress at the proper level at Arab Health 2024, with the presence of the US Ambassador and to ensure a smooth experience offline.

Interactive booth experience

Given the potentially distressing nature of some mutations, we adopted a cartoon approach for the patient portraits to present the information in a more pleasant and accessible manner.

Web Progressive Application

The project involved multiple language changes, which we managed through daily GitHub commits. Additionally, certain devices, such as the iPad Pro, required specific design and placement considerations, leading us to develop several layout types.

For the looped animation, we focused on the DNA strand, highlighting several mutated genes.

This targeted approach effectively conveys the genetic basis of the disorders in a visually engaging manner.

Looped videos

Animation

We needed to develop highly complex and visually appealing animations within one month. We adopted a bold cinematic approach to capture attention and emphasize the critical aspects of the content.

Scientific materials, proceeding. Storyboard development

Developing 3D models and other animated components. Providing with the draft and pre-final versions.

Creating the Progressive Web Application (PWA) for both web and mobile platforms

Developing patient stories.

Providing with the final materials

Timeline and Process

meetings

Communication with client is essential for us. To listen to them and provide with the best result

rounds

Two feedback rounds on the production stage

Duration from the idea to the final delivery of the materials

Two rounds for the animation

One review for the application design

Two rounds for the looped videos

weeks

Creating a 2D set of characters

WEEK 1

WEEK 4

WEEK 6

WEEK 8

An interactive Progressive Web Application with autonomous working capability for the display
A 2D set of characters: patient profiles and looped DNA videos in high-resolution, since they were planned as booth artworks.
MoA video in 4K resolution
Uncompressed animation in ACES color space, including both looped and hero animations
High-resolution still prints for the client's website