🚀 Re-SkiL Course TEchnology Strategy
🙎🏻♂️ Nan Zhang
🗓️ 18.06.25
🎯 Project Overview
Summary
A secure, professional course registration system for Dermatology education with integrated payment processing and automated administration.
Key Objectives
- Deliver virtual dermatology education
- Automate registration, payment, and administrative processes
- Safely manage personal data
- Scale from 5 to over 100 attendees
- Guarantee security and compliance
💼 REsearch and Exploration Update
1. Technology Strategy & Decision Matrix
✅ Platform Exploration: compliance, professionalism, scalability
✅ Payment Workflow: Stripe integration
✅ Automation Strategy: 7 integrated systems for seamless operation
✅ Security & Compliance: GDPR framework for healthcare data
2. User Journey Mapping
✅ Student Experience: Discovery → Registration → Course → Certification
✅ Admin Workflow: Registration management → Pre-course communication → Course delivery → Post-course Support
3. Proof of Concept Website
✅ Web Content Restructure +Frontend Development
✅ Function dev: Registration + Stripe workflow
🛤️ Re-SkiL Course User Journey
Phase 1: Registration & Payment Processing
🔍 Discovery → 🌐 Professional Landing → 📝 Initial Registration → 💳 Secure Payment → ✅ Registration Confirmation
Phase 2: Pre-Course Communication
📧 Welcome Email (7 days) → 🔔 Setup Reminder (24 hours)
Phase 3: Course Delivery Day
⚙️ Pre-Session Setup (30 min) → 🔐 Verification & Admission → 🎓 Live Course Session → 🏁 Session Conclusion
Phase 4: Post-Course Processing
🎥 Recording Management (24h) → 📜 Certificate Generation → 📦 Access Delivery (48h)
Behind-the-Scenes Technology (What You Don't See):
🗄️ Database Management → ⚡ Payment Processing → 🤖 Email Automation
↓
🔒 Security & Compliance → 📊 Analytics & Reporting → 🔧 System Monitoring
🏗️ Technology Stack Overview
| Component | Chosen Solution | Alternatives | Justification |
|---|---|---|---|
| Domain | ✅ Namecheap | GoDaddy, Google Domains, Cloudflare | Reliable, affordable DNS management with excellent customer support and competitive renewal rates |
| Website + Hosting | ✅ Custom HTML/CSS/JS + GitHub + Netlify (Siteground) | Eventbrite, Wordpress | Full control, automatic deployment, fast loading, professional appearance critical for medical credibility |
| Backend/Database | ✅ Netlify+Supabase (Free with limits) | PHP + MySQL (Free with Siteground, require development) | Proven stability, mature ecosystem, SiteGround integration, cost-effective |
| Payments | ✅ Stripe | PayPal, Square, GoCardless | Industry standard, secure, excellent developer tools |
| Email Hosting | ✅ Siteground | Google Workspace, Microsoft 365 | Cost-efficient |
| Video Conferencing | ✅ Zoom Pro (£12/m, 100 attendees, custom branding) | Microsoft Teams (Free with Cardiff license, 1000, CU Branding, manual approval process) | Perfect Phase 1 fit: 100 attendees, professional credibility, recording capability, NHS compatibility, £804 annual savings vs Webinar |
| Email Marketing | ConvertKit (Starter free 1000, £25) | Mailchimp | Medical-professional friendly, GDPR compliant, advanced automation |
| Video Storage | Vimeo Pro (£6) | YouTube Premium, Wistia | Secure, password-protected course recordings |
| Automation | Zapier | Microsoft Power Automate | Connect all systems, reduce manual work |
Decision Matrix
Key Technology Stack
- Website Hosting: Custom HTML + Netlify (Control, Speed, Free, Auto-Deploy; requires dev skills)
- Payment Processing: Stripe (Dev-friendly, Secure, Global; transaction fees)
- Email Marketing: ConvertKit (Pro audience, Automation, Medical-friendly; higher cost)
- Video Conferencing: Zoom Pro (Phase 1 - Cost-effective <100; Upgrade to Webinar for 60+ attendees)
🏗️ What's Next - Implementation Roadmap
| Phase | Weeks | Key Activities | Deliverables |
|---|---|---|---|
| 🏗️ Phase 1: Foundation | Weeks 1-3 | - Domain setup and professional branding finalisation - Core website development - Database implementation and security configuration |
- Professional medical education platform foundation - Responsive, credible website for healthcare professionals - Secure, GDPR-compliant data management system |
| ⚡ Phase 2: Integration | Weeks 4-5 | - Payment processing integration and testing - Email automation setup with medical professional sequences - Course delivery platform configuration |
- Stripe payment workflows - ConvertKit automation - Zoom Pro + Vimeo Pro integration |
| 🚀 Phase 3: Testing & Launch | Weeks 6-8 | - Complete system testing and security audit - Content migration and SEO optimisation - Platform launch and first course announcement |
👍 Live Re-SkiL Course Platform |
| 🔄 Ongoing Partnership | Continuous | - Continuous technical support and improvements | Long-term platform sustainability |
💰 Investment & Partnership Model
Upfront Development: £2,800
-
Complete Business Automation System:
- Design & Branding: Professional, medical education-focused.
- System Build: Custom dev, database, payment (Stripe), email (ConvertKit), Zoom Pro, 8+ integrations.
- Security & Analytics: GDPR, healthcare data, SSL, analytics
Annual Partnership: £300 + 15% Revenue Share
- Annual Maintenance (£300): Updates, support, optimisation, backups.
- Success Share (15%): Aligned incentives, ongoing optimisation, marketing/SEO, strategic growth, new features.
Key Metrics:
- Break-even: 22 students
- First-Year ROI: 157%
Live Demo - Re-SkiL Platform Preview
