Education&Certification

September 2017.

Education&Certification

PROs

NPS >75

10000 people/yearly

 

Target

* Textual form of tutorials  -
a collection of step-by-step
lessons covering
beginner, intermediate,
and advanced topics


 

How

Business Track
WordPress Track

 

Goal

GoDaddy as a de facto leader

Target audience

PRO

Nascent PRO
 

1-5 sites

maybe not full time/hobbyist

60-100$ annually

not technical

front end design/HTML/CSS

not true developers

no biz skills

price sensitive

Aspiring PRO

6-20 sites

more of them are full time

160-220$ annually

some tech skills

mostly build but some maintain

mix front and back end devs

some, but not much biz skills

​not as price sensitive

 want good product

Advanced PRO​

 

20-50 sites

typical ManageWP customer

​mostly full time on web dev

500-1000$

solid tech skills

don't need a lot of support

but when needed should be advanced

have some biz skills and want more

PRO SEGMENTATION

  • saving their time
  • Reducing their workload and
    increasing their revenue
  • Certification generates new leads through Pro Connect
  • saving their time
  • Reducing their workload and
    increasing their revenue
  • Certification generates new leads through Pro Connect
  • finding and handling new clients
  • easier access to the information
  • basic biz skills 
  • handling the clients
  • Basic website with some customization
  • Light community management

THEIR NEEDS

September 2017. Milestone

2 tracks 

Business Track

WordPress Track ( Aleksandar S)

basic

advanced

basic

advanced

Nascent PRO

Nascent PRO

Advanced PRO

Aspiring PRO

Aspiring PRO

Content

WordPress Track Content

The problem we want to solve

The lesson

Text

  • Why I should use WordPress
  • Use WordPress with ease
  • Secure your website
  • Create post
  • Create product
  • Create Navigation Menus
  • Widget area
  • Webshop setup
  • Write better articles
  • Theme options
  • Customizer
  • Manage Users
  • How much really cost to
    build a website in WordPress
  • Losing time on making decision about an ideal platform for the website
  • Letting people know how easy it is to use WordPress
  • Awareness of security importance
  • Adding content to website without hiring a professional
  • Managing web shop without hiring a professional
  • Adding items into navigation without hiring a professional
  • Adding widgets and plugins for extra functionalities without hiring a PRO
  • Setting up a functional webshop without hiring a professional
  • Writing SEO optimized articles with no need for a copywriter
  • Setting up a WordPress theme without hiring a professional
  • Customizing WordPress theme without hiring a professional
  • Adding and managing users without hiring a professional
  • Better understanding of the website cost, with the costs breakdown

Business Track Content

The problem we want to solve

The lesson

Text

  • Pricing
  • Positioning
  • Proposal Templates
  • Active Campaign Setup
  • Discover Target Customer
  • Better Clients
  • Get ready for the launch
  • Content Marketing
  • Hiring a Team
  • How to communicate with the customers
  • Get New Clients
  • Time Management
  • Writing a Business Case
  • Find the optimum price for your product by paying attention to your market
  • How to take a corner in the WordPress market and becoming a leader
  • Proposal templates for services like SEO, Email Marketing, eCommerce...
  • How to set up your entire Anti-Follow Up sequence in Active Campaign
  • What Is a Target Consumer? Core Specifics of Target Consumers?
  • How to attract better quality clients who value your work
  • a simple launch checklist that you can use to ensure you’re on the right track
  • how to create massive value from your content
  • the steps of determining team roles within your business
  • Why listen to what your customers have to say? It's free feedback from the people who matter most to your business.
  • how to invest time into building relationships, networking, and marketing
  • Improve your productivity, get things done and find more time
  • how to write a compelling business case that accurately communicates the value of your project to your stakeholders.

Research

PRO DATA

Most important skills

  • Creative/design - 29%
  • Dev tool or platform technical - 28%
  • Managing multiple sites and clients - 24%
  • Client/project management - 22%
  • Technical trends - 21%
  • Business - 19%
  • Marketing/lead gen - 17%
  • Client education - 16%
  • Sales/client acquisition - 15%

PRO DATA

Preferred skill acquisition methods for Pros

  • Online training courses - 44%
  • Conferences - 41%
  • Certification programs - 36%
  • Publications - 31%
  • Community meetups - 30%

PRO DATA

The best site to learn online courses ( 12 responses)

  • https://www.udemy.com/ - 3x
  • https://www.codecademy.com/ - 4x
  • https://teamtreehouse.com/ - 3x
  • https://lynda.com/
  • https://coursera.org/
  • https://www.sitepoint.com/

Udemy

CodeAcademy

  • Ease of use, hands on approach.
  • Clearly structured courses
  • I like the gamification of codecademy and the well laid out path-ways of teamtreehouse
  • Always updated with newest knowledge. Excellent teachers (like Morten Rand-Hendriksen and Carrie Dils). Offline watching. Excercise files.
  • easy to use
  • Clearly structured courses
  • its interactive

Lynda

  • Accessible, multiple languages, large course catalogue

What do you like the most about that site?

Coursera

 

  • I can choose between much courses

 

  • Clear and in categories such as Javascript, PHP, WordPress etc. Also there are available courses for different levels.

Sitepoint

Why TreeHouse

  • Always updated with newest knowledge. Excellent teachers (like Morten Rand-Hendriksen and Carrie Dils). Offline watching. Excercise files.
  • because they gamified the experience. The teachers are really good and teach the best practices.
  • it is a reasonable fee per month. They have a forum to answer any questions you might have with problem solving in the course itself or any other coding problem. Treehouse expand all the time with additional courses.
  • practice (like on codecademy)
  • With their mobile app it is easy to learn where ever you go or have a moment. Especially if one need to commute everyday. Perfect use of time. I also like the structure of videos with questionnaires in between. Then also the platform to code and work on the course project whilst following along on the video. The scores and achievement badges is also encouraging! :)
  • I like the fact teachers speak in a "normal language" and explain basic stuff: they know they address to people who might not have a computer science background, so as a student you don't feel stupid if you don't understand something in the first place.

Suggestions for learning methods and learning format

  • Coding by example. http://flexboxfroggy.com The flexbox froggy was pretty good.
  • something that combines fun/gamification with well organized multi-facted content.
  • Video and quizzes and downloads - 2x
  • Mixture of screen capture video and in written form, as sometimes I have struggles with spoken English when spoken too fast, or depending the accent. so I like when there is a text transcript.
  • Short videos (12 minutes max) with a multiple-choice questionnaire at the end of a group of videos to validate what you've learnt so far. Should be affordable from everywhere
  • I want to see the actual results of each lesson
  • I personally don't mind going through a book. But most of the time it is necessary to be at a computer to follow along. With a platform eg. Treehouse, one can learn eg. from your phone. Their platform provide the facility to follow along from the app itself.
  • Each group of lessons should have a final workshop that should be done on something like a three letter account in the real environment. After finishing workshop, student should be able to download a backup or a button to deploy everything on a live server “ Upsell moment “. By doing this, we are giving an extra value to the course and possible upsell of GoDaddy products such as MWP, Pro, Domains etc.
  • PRO DATA
  • Support for a certification program
  • Yes - 83%
  • No - 8%
  • It won't make a difference - 7%
  • Not sure - 2%

The mechanism of the Edu&Cert program

How much time does a person need to complete each track?

Business Track - around 60 hours

  • Video content = around 40 hours
  • Quiz - 1 quiz/ per lesson = x quizzes per 5 minutes = around 6 hours
  • Gamification part - around 40 sessions per 20 minutes = 13.3 hours

WordPress Track - 35 /40 hours

  • Video content - around 50 lessons per 12 minutes = 10 hours
  • Quiz - 1 quiz/ per lesson = 70 quizzes per 5 minutes = 5.8 hours
  • Coding sessions ( gamification ) - around 55 lessons can have the coding sessions = 55 sessions per 20 minutes = 18.3 hours

 

What are the different activities in a single track?

  • Video tutorials - 3 to 4 videos up to four minutes per lesson for WordPress Track with the exception for Business track ( ex. “How to use Google Analytics” need to have more than 4 videos/4 minutes )
  • Quizzes - 3 to 5 questions about the previous lesson after each video
  • Coding sessions - the platform to code and work on the course project whilst following along on the video.
  • PDF - textual form of the lesson that don’t need to literally follow the video, but need to explain the essence and the person can download it.

 

How is that time distributed through various activities?

Business Track

  • Video tutorials = 67%

  • Quiz = 10%

  • Gamification = 23%

WordPress Track

  • Video tutorials = 29%

  • Quiz = 16%

  • Gamification = 55%

 

What does the certification test look like?

When you have completed the course requirements including video tutorials, quizzes and coding sessions, you will get your score in numbers. Your score shows how well you did on the each quiz and how many mistakes you made during the coding sessions. That score gives you a relevant badge and you increase your rating in the ProConnect program.

 

How to earn a badge?

 

Every track will have the relevant badge ( ex. WordPress basic will have a well designed badge with WordPress sign and something that associated with basic learning ) and when you have completed a whole basic level you can get a badge ( ex. 25 lessons with videos, quizzes and coding sessions ), but beside that you will get you score in numbers so you can rate yourself in the ProConnect program.

 

Notes

  • Clearly structured courses

  • Courses for different levels - basic and advanced

  • Always updated with newest knowledge

  • Offline watching

  • Access on mobile

  • Content roadmap ( ex. https://teamtreehouse.com/roadmap )

  • Future: multiple languages

  • After finishing workshop, the person should be able to download a backup or a button to deploy everything on a live server “ Upsell moment “. By doing this, we are giving an extra value to the course and possible upsell of GoDaddy products such as MWP, Pro, Domains etc.

Team

  • Two people per track - one expert and one educator ( the same person for every track )
  • One executor ( content knowledge + tech knowledge )
  • Till September - launch 2 tracks ( Business track and WordPress Track)

PMM

Executor

WordPress Track

Business Track

Educator

        Expert

        Expert

4 more people

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Next steps

  • Who will be the educator?
  • Who will be the executor?
  • Who will be the expert for Business Track?
  • What about LMS? 
  • Budget?
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