Education&Certification
PROs
NPS >75
10000 people/yearly
Target
* Textual form of tutorials -
a collection of step-by-step
lessons covering
beginner, intermediate,
and advanced topics
How
Business Track
WordPress Track
Goal
GoDaddy as a de facto leader
Nascent PRO
1-5 sites
maybe not full time/hobbyist
60-100$ annually
not technical
front end design/HTML/CSS
not true developers
no biz skills
price sensitive
Aspiring PRO
6-20 sites
more of them are full time
160-220$ annually
some tech skills
mostly build but some maintain
mix front and back end devs
some, but not much biz skills
not as price sensitive
want good product
Advanced PRO
20-50 sites
typical ManageWP customer
mostly full time on web dev
500-1000$
solid tech skills
don't need a lot of support
but when needed should be advanced
have some biz skills and want more
PRO SEGMENTATION
THEIR NEEDS
Business Track
WordPress Track ( Aleksandar S)
basic
advanced
basic
advanced
Nascent PRO
Nascent PRO
Advanced PRO
Aspiring PRO
Aspiring PRO
WordPress Track Content
The problem we want to solve
The lesson
Text
Business Track Content
The problem we want to solve
The lesson
Text
PRO DATA
Most important skills
PRO DATA
Preferred skill acquisition methods for Pros
PRO DATA
The best site to learn online courses ( 12 responses)
Udemy
CodeAcademy
Lynda
What do you like the most about that site?
Coursera
Sitepoint
Why TreeHouse
I like the fact teachers speak in a "normal language" and explain basic stuff: they know they address to people who might not have a computer science background, so as a student you don't feel stupid if you don't understand something in the first place.
Suggestions for learning methods and learning format
Video tutorials = 67%
Quiz = 10%
Gamification = 23%
Video tutorials = 29%
Quiz = 16%
Gamification = 55%
When you have completed the course requirements including video tutorials, quizzes and coding sessions, you will get your score in numbers. Your score shows how well you did on the each quiz and how many mistakes you made during the coding sessions. That score gives you a relevant badge and you increase your rating in the ProConnect program.
Every track will have the relevant badge ( ex. WordPress basic will have a well designed badge with WordPress sign and something that associated with basic learning ) and when you have completed a whole basic level you can get a badge ( ex. 25 lessons with videos, quizzes and coding sessions ), but beside that you will get you score in numbers so you can rate yourself in the ProConnect program.
Clearly structured courses
Courses for different levels - basic and advanced
Always updated with newest knowledge
Offline watching
Access on mobile
Content roadmap ( ex. https://teamtreehouse.com/roadmap )
Future: multiple languages
After finishing workshop, the person should be able to download a backup or a button to deploy everything on a live server “ Upsell moment “. By doing this, we are giving an extra value to the course and possible upsell of GoDaddy products such as MWP, Pro, Domains etc.
PMM
Executor
WordPress Track
Business Track
Educator
Expert
Expert
4 more people