The forgotten art of empathy in customer marketing
19/03/2017
Nevena Tomovic
Empathy is ...
A sense of self-awareness.
Taking another person's perspective.
Being able to regulate one's own emotional response.
High converting copy
60% of sales are lost to inertia
Stop being vague.
Start being specific.
Saying goodbye is never easy to do… So, we thought we’d give you a chance to rethink things...
Specific.
Emotional.
To the point.
Storytelling
The science of storytelling
Transformations.
Objections.
Differentiators.
Birth of the idea.
Find your story
Set the scene.
Include emotions.
Focus on one moment or one person.
Offer a directive.
Craft your story
Website (about us, testimonials, case studies.)
Social Media - Blogs, Emails
Video
Presentations and In- Person meetings
Tell your story
Airbnb Stories
Thank you.
@Nnotsoclueless
www.notsoclueless.com
Marketing Coordinator @ GoDaddy
Nevena Tomovic
www.refugeejournal.com