Become a

UX Restaurant

Nelson Abalos Jr

• Web Designer for Illumina
• 11 yrs in the field
• Favorite Band is Daft Punk
• Likes playing with LEGO

When was the last time you’ve been to a sit down restaurant and really enjoyed your experience there?

Who is responsible for the customer's

experience at a restaurant?

Host/Hostess

Server

Chef

Line Cook

Restaurant Owner

Manager

Busboy

Bartender

Interior Designer

What does this have to do with web design and development?

Restaurant Team

Digital Team

dtelepathy.com

UX must be embraced from the inside out

Digital Team  >  Client  >  Clients' End-Users

Chef / Cook

• Understand the tools to get the most out of them
   
• Keep the process streamlined to serve food efficiently
   
• Keep the kitchen clean

Web Dev

• Understand the tools to get the most out of them
   
• Keep the process streamlined to create products efficiently
   
• Keep the code clean

Chef / Cook

• Plate the food to look beautiful

Designer

• Design the app to look beautiful

Expeditor

• Ensures orders are prepared in a timely manner
   
• Finalizes the presentation of the plate
   
• Directs servers to complete orders

Project Mgr

• Ensures tasks are done in a timely manner
   
• Communicates with everyone in the team
   
• Helps push the overall project to completion

Manager

• Oversees general operations
   
• Hires and manages team members​

Manager

• Oversees general operations
   
• Hires and manages team members​
   
• Approves important expenses like gaming consoles, ping pong tables, and beer

UX for the Customer

The restaurant eater

UX for the end-user

The restaurant evangelist

"It's not about the $30 meal, it's about the $30 experience"

- Erik Bye

User experience is not just about a product's design, but more of a philosophy that needs to embraced by everyone to create great products

Thank you

nelson@pxlgk.com

@thepixelgeek