Summary by Nikhil John
Pinterest increased search engine traffic and sign-ups by 15% when they reduced perceived wait times by 40%.
COOK increased conversions by 7%, decreased bounce rates by 7%, and increased pages per session by 10% when they reduced average page load time by 850 milliseconds.
The BBC found they lost an additional 10% of users for every additional second their site took to load.
DoubleClick by Google found 53% of mobile site visits were abandoned if a page took longer than 3 seconds to load.
PRPL is a pattern for structuring and serving Progressive Web Apps (PWAs), with an emphasis on the performance of app delivery and launch. It stands for:
Push critical resources for the initial URL route.
Render initial route.
Pre-cache remaining routes.
Lazy-load and create remaining routes on demand.