안녕하세요!
ʕ ∗ •́ ڡ •̀ ∗ ʔ
SETH GODIN
Purple Cow
The Dip
Tribes
LINCHPIN
Are You Indispensable?
THE BIG IDEA
Figure 1. A visual representation of a cog.
Figure 2. A visual representation of a linchpin.
Makers
LINCHPINS ARE
of Great Art
You are an artist.
Artists change generic work into art by incorporating emotional labor in it.
Tamers
LINCHPINS ARE
of The Resistance
A linchpin acknowledges the resistance in the lizard brain of his, but fights it bravely to produce his gift to the world — his art.
Nurturers
LINCHPINS ARE
of Tribes
A linchpin connects with others in a genuine and authentic way and as a consequence, will be influential.
Generous
LINCHPINS ARE
Gift Givers
Giving gifts is more popular than ever because of:
— the internet and arrival of digital goods
— genuinely doing art for art's sake
— giving weakens the resistance
The future of an organization depends on motivated human beings selflessly contributing gifts of emotional labor
Effective
LINCHPINS ARE
Shippers
A linchpin always ships, regardless of what happens. He knows the only way to create a masterpiece
is to finish it.
How do you
become a Linchpin?
There's no clear path.
No one is a linchpin by design.
You will first have to decide
to be one and then slowly work your way.
감사합니다!
ʕ ∗ •́ ڡ •̀ ∗ ʔ