"What If..."

By: Noah Richardson

Globalization Challenges in Architecture

The American Institute of Architects

Why?
- Serves as the voice of the architecture profession
- The root where the issue can be addressed
- Individuals who have been trained to design and think critically under numerous constraints such as the environment, budget, materials, etc. dddde
Purpose
- Analyze the pros and cons of globalization in architecture
- Explain how the profession can take this into consideration

Take into consideration the effects of globalization and architecture on culture and place identity
Teaching how to apply traditional approaches to new situations
Unite the forces of the past and present to maintain a firm national identity while remaining open to foreign influences

Rhetorical Strategies

Why?
- Very professional medium in which information can be presented
Conventions
- Presents facts, real-life experiences, and discusses ideas
- Written for a specific audience
- Apparent tone through author's diction and style
- Has a purpose - inform or explain

News Article
- Describes the Who, What, Where, When, and Why of a true event
- Can provide an ideal example of the proposed solution

Define globalization in architectural terms
- Sets a foundation for the argument
Briefly describe the inception of the globalization trend in architecture, globally and locally
- Deeper analysis of the main idea and its evolution
Define place-identity
- Allows architects to personally connect with the idea; questioning the view of one's own identity
- Broader perspective of architecture
Present a positive and negative example of globalization in architecture
- Provokes the audience to personally inquire the cons of the bad example
- Critical analysis of the good example
- Sparks integration between the architecture profession and the idea
Evaluation of the examples
Conclusion
- Emphasize the importance of merging the idea with future practices