Diffusion of Innovation

Adriana Alvarado García

Nomaan Ahgharian

Pankaj Avhad

Xing Yu

What is it?

A theory that explains how/why/at what rate new ideas are communicated between individuals and spread in society

What are the elemetns?

Innovation

Communication Channel

Time

Social system

Applications

(a) The adoption rate of an innovation will increase if it has either more competitors or more collaborators
(b) The adoption rate of an innovation increases with the proportion of its competitors or collaborators adopted by the user
(c) The users with higher standards of selecting innovations are less likely to adopt an innovation

Diffusion of Innovations Revisited: From Social Network to Innovation Network

Twitter hashtag Adoption

Factor associated with adoption of Hashtags

User-generated categorization of data
Real time updates
Channel support - Mobile Applications with Open API’s
Identity establishments

Criticism

Baises

Pro-innovation bias
Individual-blame bais

Recall problem

Issue of equality

Research Gap

Quick Recap

Providing frameworks for understanding adoption process
Helping conceptualizing factors that contribute to the adoption

DOI is good at:

Problem

Why certain innovations have not been adopted?

Types of non-adopters

non-adopters
non-adopters to adopters
adopters to non-adopters

Research Questions

What factors contribute to the non-adoption behavior?
What are the differences between early and late adopters?
What factors contribute to the transformation from adopters to non-adopters?

Challenges

Where to collect data? (Especially how to identify the non-adopters to adopters)
Which platform/technology should we focus in the study?

Icons are courtesy of: https://thenounproject.com