Investor Marketing

Success Story

How do you get 20,000 to 100,000 investors to read about your business? What do you do if you want to reach 12,000,000 investors in a month?

Investor Marketing Success Story

If you want volume — volume that moves markets, you’ll want to start with the Google Display Network and roll out to Native Ad networks when you need more traffic.

The goals for our client were to generate maximum awareness for their budget, build a large retargeting list of investors who had looked at company materials, and generate leads (email, name and phone number) that they could follow up with. Ultimately, increasing trading volume and improving their stock price.

Here’s a Client Success Story

Analyzed their business and looked for a way to build interesting hooks and stories to build campaigns around. 

1

Built a remarketing list of website visitors to 1000, then created a Similar Audience list from it (this opened up 12,700,000 investors we could target).

2

Produced 20 different ad variations for optimization and landing pages with A/B testing.

3

We started with the following:

Once a campaign is live, one of the keys to success is to optimize. Once launched our optimization team quickly tests ads to find the most magnetic message.

We’ve had success rates 400% greater than industry standards.

Industry average click thru rates are roughly around 0.35% on the Google Display Network. After a few days of optimization, our clients click thru rates were around 1.3% to 1.4%. 

When they find a winning message, a new landing page is quickly built for it (if the message is radically different). New ads are made to test against the winning ad. This process never stops. It’s hard work but it pays.

How Do We Drive Lots of Investor Traffic?

If you ran campaigns without a professional optimization team and you’re getting industry average click thrus you’re reaching only 15% to 30% of the audience you could with the same budget handled by ConversionIR.

Stated differently. If you spend $1 to talk with an investor, if you gave Conversion Relations that dollar, we’d give you 4 to 5 investors to talk with.

Once you’ve found a good message, you can roll out to Native Ad Networks for more volume.

A $35,000 campaign, with steady optimization over the course of 30 to 40 days produced or contributed to the following:

• A 72% increase in average daily trading volume compared with 30 days before the campaign ran.

• An increase in stock price of 26% over 30 days.

• Access to Google’s similar audiences which built a 6,000,000 to 12,000,000 list of people that were similar to existing website visitors.

• 20,578,067 views of our client ads (which often include branding and ticker information).

• Remarketing list size growth of 76,000 people (this is the next best thing to having an investors email address).

• 112,781 investors reading our clients story.

• 712 leads with name, phone #, and email addresses of people who wanted to be alerted to investment related news of the company.

Our Suite of Investor Marketing Products

Increase the ROI of Retail Investor Marketing. We deliver completely automated and managed investor marketing operations or provide your existing team with support and solutions that expand their reach, capabilities and impact.

Investor Marketing Automation

Using leading edge online advertising and marketing platforms we develop and manage targeted custom programs designed to deliver accountable and predictable results.

Targeted Marketing Programs

Leveraging advanced technologies, data sources and tactics we build exclusive lead generation and profiling programs for our clients that capture targeted online investors and convert them to qualified and profiled leads.

Lead Generation & Profiling

We help companies become online investor marketing success stories by rethinking and rebuilding websites, developing messaging, positioning, content and communications.

Strategic Consulting

Contact us at info@conversionir.com

Or visit our website at www.conversionrelations.com

If you’re interested in learning more about our programs or would like us to analyze your company to see if we can develop a program like this for you, please contact us at: