Garnier X Offset 2020_Version02

Nature's Playground

Invoking the element of fun and youthfulness. We looked into combining both laboratory and fun factory elements together.

Beauty. Best seen in its most natural, and raw form.

Garnier’s mask is truly the way to attain beauty.

Made from the most natural ingredients and perfecting the balance of hydration and charm. Gorgeous and Luminous skin is just a mask away.

This concept takes us through the soothing and satisfying journey of how these wondrous masks are made and how each of them work their magic.

Concept 1

Key Visual

Made from the most natural ingredients and perfecting the balance of hydration and charm. Gorgeous and Luminous skin is just a mask away.

In this animation, we will have a soothing loop animation showing the 2 key ingredients, Yuzu and Milk flowing into the product packaging.

- Concept 1

Serum Mask Light Complete -

Bright Up

Ingredients Focused

In this animation, we will have a satisfying loop animation showing the 2 key ingredient Yuzu and Milk blended together as a ball, and rolling across a skin like texture. Bringing glow and radiance to the skin, and removing black spots along the way.

- Concept 1

Serum Mask Light Complete -

Bright Up

USP Focused

In this animation, we will have a fruity loop animation showing the one of the key ingredient, Yuzu, being freshly pressed into the packaging.

Serum Mask Light Complete -

Brightening Hydration

- Concept 1

Ingredients Focused

Throughout the entire video, the concept of animation will be similar as such. Portraying a "Happy Factory", where we can see where these natural ingredients are coming from, and transferring all their goodness into the product.

Serum Mask Light Complete -

Brightening Hydration

- Concept 1

Animation Draft Render

In this animation, we will have a delicate loop animation showing the 2 key ingredient Yuzu and Hyaluronan, being infused together to produce the glorious mask.

Serum Mask Light Complete -

Brightening Hydration

- Concept 1

USP Focused

In this animation, we will have a gravity-defying loop animation showing the 2 key ingredient, Charcoal and black algae, powdering its goodness unto the mask.

Black Serum Pure Charcoal Mask

- Concept 1

Ingredients Focused

In this animation, a serene looping animation of how Charcoal is mixed together with Hyaluronan to have the combined benefit for pore tightening.

Black Serum Pure Charcoal Mask

- Concept 1

USP Focused

In this animation, we will have an alluring loop animation showing the key ingredient, Sakura, cupping onto a dark spot sphere, and fluffing it with all it's goodness, and eventually transforming it into a soft, pink, radiant ball.

Serum Mask - Sakura White

- Concept 1

Ingredients Focused

In this animation, we will have a graceful loop animation of sakura flowers freshly picked and packed into the packaging.

Serum Mask - Sakura White

- Concept 1

USP Focused

Beauty, unveiled in its rawest form.

It is said, that beauty is in the eye of the beholder. At Garnier, we say, Beauty, is found within nature, in its rawest form. Come with us and witness the birth of these delicate masks. Just as nature intended, these masks deliver the most beautiful glow and much needed boost of moisture.