Leading a Startup in Mobile Business

No magic formulas

to become millionaire

The Mission

• Be a better Startup Founder
• What it means to be an entrepreneur
• Goals definition
• Step by step solutions
• Resources and Priorities

Bonus lectures

• Building a technical team
• The importance of mentors and advisors

Thank you!

About the IDEA

"Every good business starts with a good idea.
This is one of the basic rule of success."

"Don't marry your idea, date it.
Fall in love with your passions."

• Be passionate
• Be yourself
• Enjoy
• Be Happy

Why good ideas fail?

• Competitors
• Wrong timing
• External factors
• Business execution

Thank you!

Being a Startup Entrepreneur

What does it mean?

Why do you want to be an entrepreneur?

I want to be my own boss

• you are the worst boss
• you cannot lie or escape
• there will always be boring stuff
• who's responsible?

Because I don't want to do boring stuff

I want to make a lot of money

• years before breakeven
• risks vs benefits
• working tons of hours per day

I want more free time

• FORGET IT
• No more personal life
• Once again: who's responsible?

I lost my job

• Economic issues
• Money (eventually) is only the last step

...more an more...

• Hard job
• Mistakes
• Depression

Requires passion

• Reaching goals
• Winning challenges
• Continuous learning
• Be Happy!

Thank you!

The long journey

The mission of an entrepreneur

Some Literature

My personal position

• The market wants our product
• (enough) customers pay for it
• clear value proposition
• clear process from production to distribution
• advantages against competitors
• well defined revenue formula 

We found the Product/Market fit when: 

Let's make it simpler

Stages of a Startup

Problem / Solution fit

• Talk to people
• A problem worths solving
• Viable solution
• Someone willing to pay for it

Sources

• Literature sources
• Compare theory with real scenarios

Thank you!

Resources optimization

Where to put the most of my money/effort/resources?

Foreword

Our 1st mission is to find Problem / Solution fit

before running out of resources

• I have THIS PRODUCT idea
• I have THIS amount of MONEY
• I want to build it in THIS TIME

"How can I use my resources?"

Step 1: Define your victory

I want 1000 users of my product before 6 months

Step 2: Define the worst case

I'll give up if I have less than 300 users in the next 9 months

Step 3: Make it measurable

Track results at any time

Reference APP Idea

2-sided Marketplace for wellness services

Concrete example

• Common scenario
• Most common topics from discovery to MVP
• Reference case study

Thank you!

How to spend money in a reasonable way?

Numerical example

• 30k dollars
• Victory: 1000 users in 6 months
• Give up point: < 300 users in 9 months

Test case: Wellness Marketplace App

Development and Marketing

Finding the right balance

Common mistakes

• invest the most in product development
• go to market
• not enough money to promote
• run out of money before validate

Development 1:2 Marketing/Sales

• Development budget: 10k $
• Marketing/Sales budget: 20k $

Thank you!

The most important resource:

TIME

Section summary

• Idea
• who we are
• our mission
• our GOALS
• our Budget

Find our GOAL,

BEFORE running out of money.

• validate our assumptions
• shortest time possible
• minimize our problems
• find a valid solution

Run Forrest, run!

• make mistakes
• fail fast
• learn
• change
• succeed

Thank you!

How to build a tech team for a startup?

without technical knowledge

The answer is: it depends.

Where we are?

Main approaches

• find a tech co-founder
• find an external team

• help in technical decisions
• guide the development
• investors

• cost
• hard to find
• oversizing complexity

Tech expert co-founder

• Cost
• On demand
• No maintenance

• No in-house knowledge
• hard lock-in
• unknown results
• hard to make changes

External team

Thank you!

The importance of a mentor / advisor

Save your TIME

Foreword

Problem / Solution fit

• Find a problem worths solving
• Discover a viable solution
• Validate before running out of resources

Prototype

• Where the customer is?
• What he or she is paying?

Expert's Advantages

• Right solution at current stage
• Help to take tech decision
• On demand

Benefits

• different point of view
• learning faster

Thank you!