Web

Ajax/Dynamic

Mobile Users

Web vs Mobile

Mobile Usage

Native?

78%

of time spent is in

users' top 3 apps

Zero

Number of apps the average user installs

per month

Reach

Reach

Characteristics

Progressive 

Works for every user, regardless of browser choice, using progressive enhancement principles.

Responsive 

Fits any form factor: desktop, mobile, tablet, ...

Connectivity independent

 Service workers allow offline uses, or on low quality networks.

App-like 

Feels like an app to the user with app-style interactions and navigation.

Fresh 

Always up-to-date due to the service worker update process.

Safe 

Served via HTTPS 

Discoverable 

Discoverable by search engines.

Re-engageable

Ability to use push notifications to maintain engagement with the user.

Installable 

Provides homescreen icons without the use of an App Store.

Linkable 

Can easily be shared via a URL, and does not require complex installation.