Refining Our Message
Defining & Explaining What We Do
Identifying & Targeting Our Audience
Staying Focused & Disciplined
OUR CHALLENGES
OUR APPROACH
Build a Buyer's Journey
Evolve our Content Strategy
Refocus our top-level messaging
what is a buyer persona?
we need one
to
attract, close and delight our ideal customer
.
FICTIONAL REPRESENTATION OF OUR IDEAL CUSTOMER
Meet:
marketing director melissa
leads the marketing department for her enterprise software co.
drives business with wordpress website.
needs us to keep her site running safely and smoothly.
what is A buyer's journey?
we need it
to
reach our ideal customer at each stage
of the buying process.
STEPS OUR IDEAL CUSTOMER TAKES TO BECOME A CUSTOMER
persona + buyer's journey
=
content strategy
content strategy from melissa's buyer's journey:
awareness (visitor; problems)
: Developer disappears
blog post
consideration (lead; solutions)
: developer comparison
resource
decision (mql; providers)
: project consultation
offer
next up
we should keep personas in mind FOR everything we do...
ADDITIONAL PERSONAS:
• STARTUP FOUNDER STEVE
• MARKETING MANAGER MAEVE
LIKE OUR MESSAGING!
WHAT DO WE DO?
Time to read
your answers.
SO WHAT DO WE DO?
We are a
wordpress Maintenance & Support Company
With a team of Designers & Developers Invested in your Web Marketing Success.
DISCUSS!!!
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