Augmenting an art-historic exhibition with a web-native long-form story

Michal Čudrnák & Philo van Kemenade

Slovak National Gallery

ICOM: Presumption to Responsibility

24 November 2017

Brno

lab.SNG

Dream × Reality

• images: GLAM (galleries, libraries, archives, museums)
• a/v content: Archive.org, Post Bellum, Slovak Radio Archive
• internal team: lab.SNG, Digital Technologies Department
• external collaboration
  • Peter Gašparík (script writer)
  • Matúš Solčány (web designer)
  • Marína Zavacká, Ján Hlavinka (historians)

• resources: history books, exhibition catalogue
• writing style
• timeline of events
• "sub-objects" explaining key figures, concepts
• re-using content from catalogue (images)
• audio-visual content (cross-departmental collaboration)

Practical Overview

design choices

motivations

process

2 days before opening

¯\_(ツ)_/¯

19.10.2016

19.10.2016

1 landing page

'real' graphic design
'real' teaser content
social sharing
stay informed

web development

graphic design

writing

images

interactive features

09.01.2017

today

the main motivation

inspiration

medium.com

decorrespondent.nl

bite sized

mobile optimized
designed for reading

easy section access
via timeline

contextual info
after every section

deep zoomable
images from webumenia.sk

your device

your printer
your language

shoulders of giants

open-source CMS

online collection platform

(free) commercial newsletter service

stories let us
connect the dots in our
digital collections

• social networks

• viral posts

• paid posts

• search engine optimization

• external links (history blogs, websites)

• Google ads

• users: 21 845 (oct 2016 - nov 2017)

Social networks

Thank you

sxs.sng.sk