Weaving webs
of digitised pearls
Slovak National Gallery
Deutsches Technikmuseum Berlin
May 2018
use case: long-form storytelling
conversation
platform
other webs
the next 2 hours
ask
me
anything
👍
👍
Dream × Reality
Art & Propaganda 1939 – 1945
Dream × Reality
Text
lab.SNG
narrate the events of the Slovak State in a way that would be
both historically accurate
and engaging to read
the challenge
inspiration
accessibility
iterative process
response
design choices
format inspiration
steal like an artist
aka
medium.com
decorrespondent.nl
format inspiration
rallying the troops
internal R&D lab
other GLAMs
external collaborators
project manager
web developer 👋
2 editors
+ AV content from other departments
scriptwriter
web designer
2 historians
2 days before opening
no content
no website
¯\_(ツ)_/¯
19-10-2016
19-10-2016
❌ internationalization
❌ sub pages
❌ actual text content
✅ wholistic graphic design
✅ building anticipation
✅ subscribe to updates
✅ share the page
✅ links to more info
⚠️ 4 chapters
accessibility
removing barriers that make
websites difficult or impossible to use
for people with disabilities
enabling as many people as possible to access content on their own terms
www.w3.org/WAI/intro/accessibility.php
bite sized
fully responsive
designed for reading
easy section access
via timeline
contextual info
after every section
deep zoomable
images from webumenia.sk
open-source
flat-file CMS
online collection platform
commercial newsletter service
shoulders of giants
The intention of dealing with the period of 1939 to 1945 has appeared in our exhibition plans for several years. When work on this project began two years ago, none of us had any idea of the mood in society this project would eventually encounter — now we know.
Alexandra Kusá - SNG General Director
SEO
Social media (Facebook)
civic organisations social and web
paid promoted posts
paid Google AdWords
sharing the story
21845 sessions
avg 4 minutes 18 seconds
triggering conversation
Questions?
sxs.sng.sk
Platform
web umenia
makes art accessible beyond the gallery
enables 'easy' reproductions
let's you download & remix open access content
has an API
let's visitor personalise their experience
provides SNG with data about visitors' interest
makes artworks shareable
has open source code on GitHub
but how do we make it more than a digital version of this?
Great,
It’s not about creating different exhibits and programs, it’s about creating different visitor experiences.
John H. Falk
Museums are experience factories
[they] have the power to make us respond, to engage, to experience, to feel.