Pop stars such as CL, Rihanna and Beyonce have a strong brand image that is clearly shown in their appearance.

As female pop soloists, they present themselves as strong and defiant. Their star identity is translated to their audience, who dedicate themselves to the artist by becoming their fans and purchasing the albums, watching the music video and downloading the singles.

CL makes use of social media to support her marketing campaign. Her Youtube, Twitter and Instagram account are synergistic because she uses her signature eye and logo as a visual motif. She also types in the same way using +signs before and after her message.

Pop stars such as CL, Rihanna and Beyonce have a strong brand image that is clearly shown in their appearance.