Feedback from target audience	Improvements that we made
Footage is too red in Snow White scenes and too yellow in Housewife setups	We graded the footage using RGB curves, three way colour corrector and Procamp
Repetitive and predictable because of the blocks of setups	We intercut between setups and performance shots
Doesn't understand how GiGi got into the doll's house	We changed the order of events to make sequence clear
Too much headroom	Tightened up the framing
Lighting is too weak and dim	Use levels to enhance colours and make more vibrant

Feedback from target audience	Improvements that we made
Black background is boring and unconventional	Added the glitter gradient across front panels
Tracklist colours are too vibrant. Rainbow does not fit with the colour scheme	Toned down the colours to more purple, blue and pink based to adhere to the colour scheme
Focal image is oversaturated, looks too orange	Used a cooling filter and blue tones to counteract
Purple colour was not consistent over the digipak and website	We made the purple colour on the website darker to match
Inside panels must link to the outside but must offer something different	Continued the glitter theme across inside panels. Went with a different colour theme

Feedback from target audience	Improvements that we made
Too much purple. The shade of purple is also very off putting	We changed the colour scheme to black, purple and grey
Live background is distracting from the actual information	We changed the background to a still image
Needs a visual hook - an icon that is evident on every page	We made the GiGi logo larger and integrated photos of GiGi into the background
Links to buy tickets did not function properly	Fixed the hyperlinks and set all of them to the same Paypal account
Information at edges of the page were cut off	Discovered the cause of the problem (using wider monitors than normal screens) moved vital text and images inside the
Cannot access news page from article	We put links back to the news page on every article