Feedback from target audience Improvements that we made
Footage is too red in Snow White scenes and too yellow in Housewife setups We graded the footage using RGB curves, three way colour corrector and Procamp
Repetitive and predictable because of the blocks of setups We intercut between setups and performance shots
Doesn't understand how GiGi got into the doll's house We changed the order of events to make sequence clear
Too much headroom Tightened up the framing
Lighting is too weak and dim Use levels to enhance colours and make more vibrant
Feedback from target audience Improvements that we made
Black background is boring and unconventional Added the glitter gradient across front panels
Tracklist colours are too vibrant. Rainbow does not fit with the colour scheme Toned down the colours to more purple, blue and pink based to adhere to the colour scheme
Focal image is oversaturated, looks too orange Used a cooling filter and blue tones to counteract
Purple colour was not consistent over the digipak and website We made the purple colour on the website darker to match
Inside panels must link to the outside but must offer something different Continued the glitter theme across inside panels. Went with a different colour theme
Feedback from target audience Improvements that we made
Too much purple. The shade of purple is also very off putting We changed the colour scheme to black, purple and grey
Live background is distracting from the actual information We changed the background to a still image
Needs a visual hook - an icon that is evident on every page We made the GiGi logo larger and integrated photos of GiGi into the background
Links to buy tickets did not function properly Fixed the hyperlinks and set all of them to the same Paypal account
Information at edges of the page were cut off Discovered the cause of the problem (using wider monitors than normal screens) moved vital text and images inside theĀ 
Cannot access news page from article We put links back to the news page on every article
Made with Slides.com