SYNERGY

2 or more things working along side each other for a mutual benefit.

ANTI

I chose to look at Rihanna's work within synergy in her products.

The front of the album is a image of Rihanna,which was taken at her first day of day care, holding a black balloon, wearing a gold crown that covers her eyes; the majority of the album cover is in black and white with a large area of red paint, created by Israeli artist Roy Nachum. Over the cover is a poem written Braille by poet Chloe Mitchell.

The back cover is of the same imagery as the front but just reversed making it look authentic.

"I sometimes fear that I am misunderstood.
It is simply because what I want to say,
what I need to say, won't be heard.
Heard in a way I so rightfully deserve.
What I choose to say is of so much substance
That people just won't understand the depth of my message.
So my voice is not my weakness,
It is the opposite of what others are afraid of.
My voice is my suit and armor,
My shield, and all that I am.
I will comfortably breath in it, until I find the moment to be silent.
I live loudly in my mind, so many hours of the day.
The world is pin drop sound compared to the boom
That thumps and bumps against the walls of my cranium.
I live it and love it and despise it and I am entrapped in it.
So being misunderstood, I am not offended by the gesture, but honored.
If they let us..."

— A reading of the album's artwork poem If They Let Us

Album Trailer

Leading single of the album

Key features

The key features that can be seen across all 3 products is that for the album cover and its trailer has a clear link as the image of young Rihanna physically appears in the video as well as the gold crown, which she then wears at the end of the video.

There isn't much of a link when it comes to the "Work" video.