Guide by Prwings
1. What is a Press Release?
Press Release is a piece of information in the form of either an article or a blog post or a column in the newspaper.
This piece of information contains the text and visuals related to the relevant business that is broadcasted online or offline to notify the public about some important matter or announcements or updates.
2. Why write and publish
a press release?
A Business is an all-time running activity unless it's closed down for some reason, and during that running time a lot of changes, updates, product launches, announcements and many other similar things happen in the business and it becomes very important to tell the public about those events, and that's where the need for a press release writing and publishing arises.
So a press release is written and published to tell the public about the events that took place in the business.
List of Steps
Step 1: Prepare the Material
Before getting started straight to the writing part it's very important to gather, assemble and prepare the press release publishing material first, and this include: -
Step 2: Write a convincing title
Every press release contains a title, and the more effective is the title more it grabs the attention.
A title must be influencing, it should mention clearly that what the press release is about? and if possible it must also contain the company name!
Step 3: Write an Introductory Summary
A Summary is an excerpt as whole of a full press release article or text, and it is required to make the reader understand in short about the full press release content.
Step 4: Write the Rest of the Press Release Content
After you have written a convincing title and a summary, now write rest of the press release content.
Step 5: Include Important Links
In the end of the press release article, if possible include important links (along with heading - Important Links), these links will help the reader to visit the important pages easily in one go.
And also, the reader will not have to go through the clusters of text to find the important links.
Step 6: Include Contact Information
In the very end of the press release article include a heading (h3) - Contact Information, and write the related and important contact details so the interested or concerned reader can contact through those details.
Here are two important instructions for a better linking:
Overall the linking should be and should appear natural, that's all!
After you have ended with writing a good press release, now the time comes to broadcast it.
Points to take into notice before broadcasting a press release
Press Releases play important role in making the public aware about the main events or happenings of the businesses, and if they are well-written and published properly then certainly they can produce promotional and SEO related benefits for the business.