Who is Marshall McLuhan and why is his work important?

As a person

• Candian Professor of communications
• very minor pop culture figure
• "The Medium is the Message"

Mediums

• Also, loosely, "technologies"
• Medium is the message socially (still has content w/ it's own message)
• Not entirely foreign (text vs f2f)
• Hot vs. Cold
• Nested Context
  • LOTR Films -- Home Television > Film > Script > Story > Book > Printing > Written Word > language > abstract thought
  • reality of experience -- human brain
• Paralysis (Hypnosis) Narcissus

Considerations

• Mismanagement and misunderstanding of mediums will destroy humanity
• Currently under the sway of 'Electric' Technology. Net impact is increasing awareness
• Tetrad of Media Effects

Tetrad of Media Effects

As applied to film Streaming platform

As Applied to Foreflight?

Why

• Avoid Hypnosis/Numbness
  • Science Fiction types
  • Apps aren't magic
• Contextualize effects and limits
• Avoid Obsolescence