Website & Marketing Plan

Conceptresearch

AGENDA

Information Architecture
Web Development Approach
Marketing solutions
Analytics & SEO

Information Architecture

information architecture is a sub-field of UX Design . its primary intent is to structure the content in a

logical, findable & navigable way.

Information Architecture

Primary Navigation

HOME

Home page is an introductory page of a website, it will serve as Table of content to the complete site . This is the most important page, it will communicate / Showcase our services and Engagements

ABOUT US

About us Section will Highlight what is CR & Showcase Team's Strength, Capability & profile.

ENGAGEMENTS

Customer success stories will show case the work done by CR, how concept research has helped companies move beyond guesswork to drive recurring value to their customers.

SERVICES

Services section will Highlight & focus on different Services Offered by CR along with the Industry we work with .

BLOG

Blog will act as a Content Marketing Medium for Concept Research .

Industry News -Curated News around the research Industry.
Articles - Research Articles Contributed by CR's Team.
Videos / Podcast - You tube Is second Biggest search Engine after google search , Re-Sharing Video based content on the blog relevant to research industry .
CR Intelligence - Reports & Insights from CR' Team.

CONNECT WITH US

Google Map Integration : Office Address and Location Integrated with Google Map.

Contact Form : Single form with Multiple touch point.

Competitive Analysis

IMRB International

Engagement

Total Visits 85.70K
Time On Site 00:02:33

Page Views 2.23
Bounce Rate 54.84%

Traffic

India 88.83%
United Kingdom 3.03%
Philippines 1.18%
Japan 0.86%
+ 16 Countries

TNS India pvt Ltd.

Engagement

Total Visits 248.10K
Time On Site 00:02:24
Page Views 3.46
Bounce Rate 50.25%

Traffic

United Kingdom 16.84%
Australia 7.93%
Germany 7.69%
United States 5.95%
+ 92 Countires

IMRB International

Hansa Research

Engagement

Total Visits 11.40K
Time On Site 00:02:47
Page Views 2.31
Bounce Rate 19.58%

Traffic

India 97.56%
Luxembourg 0.79%
United Kingdom 0.75%
Malaysia 0.68%
Germany 0.21%

Market-Xcel

Engagement

Total Visits 6.80K
Time On Site 00:00:56
Page Views 2.80
Bounce Rate 20.90%

Traffic

India 88.89%
United States 6.23%
Japan 3.50%
Indonesia 1.38%

Traffic Sources

IMRB International

28.66% - Direct

8.76% - Referrals

61.88% - Search

0.22% - Social

0.47% - Mail

0.00% - Display

64.74% - Direct

7.67% - Referrals

26.80% - Search

0.79% - Social

0.00% - Mail

0.00% - Display

Hansa Research

Market-Xcel

37.76% - Direct

1.77% - Referrals

56.86% - Search

3.62% - Social

0.00% - Mail

0.00% - Display

TNS India pvt Ltd.

38.67% - Direct

31.00% - Referrals

23.57% - Search

1.27% - Social

5.48% - Mail

0.00% - Display

Insights

Search,Direct & Referral are the key Contributor respectively w.r.t traffic sources .
- Search - Google
  - IMRB
- Direct - Visiting the website Site Directly
  - Hansa Research
- Referral - Being Referred from Different sources Ex wikipedia.com , justdial.com , Kantar.com
  - TNS Global
- Social Media present but poorly managed.
  TNS Global & IMRB has social media presence primarily on LinkedIn.