UX RESEARCH
Methods Explained by gifs
Field Study
A person is in a typical environment for himself. He leads a regular activity for himself. The researcher observes what is happening.
Key Learning :
Exactly how users do something and why so
Discover User needs and opportunities for their satisfaction
Field Research
In Depth Interviews
The researcher asks the user about the experience of using different products, about their impressions of use, the problems the user has met with and how they have solved and much more.
Key Learning
user scenarios
user goals and tasks
motivation to use products
Contextual Interview
User and researcher are in the real user environment. Researcher listen to the user and watch the context.
Key Learning
user tasks, user problems
how the user interacts with other people
equipment user working with
Focus Group
Several people similar in some way are discussing an important topic for them, the product or service under research.
Key Learning
A broad array of data about the audience quickly
The studied subject area more profound due to the communication of group members with each other
Spontaneous reactions and user ideas during the discussion
Diary Study
Record for a long time (week — month) the process of using the product or service. Previously, we used diaries with self-report, when the subjects filled out a “diary” every day, describing their interaction with the product and their feelings about it. Now a more objective method is used: recording to the camera, video recording of the device.
Key Learning
patterns and scenarios of interaction with the product
how learning ability affects the interaction with the product
Usability Testing
The user performs typical tasks for himself in the product under investigation.
Key Learning
If the user deviates from the scenario, you have set up
does he notice the necessary controls
if the user understand how to use various controls
Think Aloud
The user, during the execution of the tasks, pronounces aloud his actions.
Key Learning
How the user thinks
what does he expect to see and whether reality coincides with his expectations
The user’s language, when he operates on his terms
Card Sorting
A person is given cards with the names of different sections and subsections of the menu, and it is suggested to group them and arrange them in a way that is close to him.
The logic of the user
How to build a menu site that will meet the user logic
Remote UnModerated
user testing
We give the person our product and ask him to perform tasks under the natural conditions for him. We record it.
how the user operates in the natural environment for him
patterns of the user behavior, because you can conduct a large number of tests at the same time
Online Survey
A questionnaire that the target audience can complete over the Internet.
opinions and preferences of people
statistically significant results, because you can interview a large number of people
Test using psychophysiological indicators
We obscure the user with sensors and measure such parameters as a skin-galvanic reaction, myogram, respiration, palpitations.
People’s objective reaction to the incentives
How do responses differ by different stimuli, for example, our product and competitors
We put a person in front of the monitor with the eye tracker. While he performs tasks on the site, we see and record where and for how long a person looks.
Eye tracking
- where the user’s eye has focused
- the sequence of passing through the various elements
- zones in which a person doesn’t look at all
- a more accurate interpretation of the causes of problems. User doesn’t see target or see but doesn’t understand that he has to push it
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