Research
Food Shopping
Randy Chen | Edna Hirsbrunner | Colin Schmid
Interaction Design 4th semester
Service Design module
Lectureres:
Florian Wille, Jürgen Späht, Stefano Vannotti
RESEARCH
RESEARCH
food shopping
food delivery
online shopping
regular shopping
decisions making
trends
automatisation
QUESTIONS
eating behavior
cooking behavior
Shopping behavior
QUESTIONS
- short introduction (name, age, occupation, living situation)
- 5 main questions:
Their eating behavior during the day?
(breakfast, supper, snacks ect.)
About their groceries shopping behavior?
(where, criteria for products, issues.)
What online services they know/use?
("Freshboxes", farmer abos, food delivery ect.)
Trends that they are using?
(self-checkout, Full atonomous shops, ect.)
Things that are annoying/can be improved on?
(What the whish they had to make this task easier?
- Go into detail on interesting and unusual things they said
INTERVIEW
participants: 11
10-15 min
ANALYSIS
regluar shopping
online services
trends & future
- convenience/nearby stores
- network inside shops
- mainly for dinner or special occasions
- orientation inside the store
- allergies
- origin of products
- tried only once/few times
- culture
- prize
- delivery time
- farmer abo's more likely
- packaging
- convenience?
- self-checkout
- instant scanning
- don't want to use creditcards
- zero waste
- cashless
- convenient stores popular
ANALYSIS
Gianni - 26 - self employed
Self-checkout is more convenient, faster and you don't have to talk to people
ANALYSIS
Self-checkout is taking away jobs and I like talking to people
Gora - 20 - student
COMPARISON
- convenience/nearby stores
- sensory experience
- payment cash or with EC-card
- "anonymous"
- transportation
- zero waste possible
- convenience
- overview and product range
- Creditcard / twint
- tracking / data collection
- home delivery
- lots of packaging
self-checkout?
FINDINGS
- online shopping not established yet - automation technology not mature (avecX) - trend for convenient shopping recognizable - sensory experience is important - if onlineshopping - origin of the food (farmer) - packaging - orientation in store
CONCLUSION
Sensory experience is highly valued. Current issues regard instore orientation and the seamless automation is not complete.
Online shopping is not established yet. Great interest in local organic producers (farmers). Other services seem to have trust issues.