UX lessons
Learned From Cannibals
Vanuatu islands
Cannibals?
Charles E. Gordon Frazer (1863-1899)
Giant iron-bird dropping gifts from our ancestors (mr.Cannibal)
Cargo cult
Richard Feynman
"Cargo Cult science"
Metaphor for research wich is polluted by the mind's
tendency to cherry-pick evidence that supports the desired outcome.
Are they the only one?
We often implement features without understanding
why and for who.
..and we are tempted to jump into a solution
before or without understanding the problem
example...
Successful design requires deeply understanding and working within the situational context and not blindly applying generic rules.
User centered design
UCD is an iterative methodology
that puts the user at the center of all design decisions.
The ultimate goal is to optimize a user's experience of a system, product or a process.
UCD is a design approach enabled by a wealth of disciplines and design methods:
User research
Information Architecture
Interaction Design
Visual Design
Understanding the user's perspective
Roles, Goals and Tasks.
exercise
What are the benefits?
Increase conversions / adoption rates
Improve productivity
reduce wasted time
Create
useful software
that people love
Don't follow the cult!
Thank you!