Product Logic Flow
Resources
Activities
Output
Outcome
Impact
-
Money
-
Staff
-
Partnerships
-
Learn
-
Build
-
Measure
-
Features
-
Positioning
-
Marketing Materials
-
Satisfaction
-
Behavior Change
-
ROI
-
Market Share
-
Brand Awareness
Resources
Activities
Output
Outcome
Impact
DIFFERENT ROLES WANT INFO AT DIFFERENT LEVELS
Resources
Activities
Output
Outcome
Impact
more granular info and details
(infrequent / high level feedback loops)
(quick or detailed feedback loops)
Resources
Activities
Output
Outcome
Impact
Investor / Board
Looking for ROI of investment
"What's your growth projection?"
Resources
Activities
Output
Outcome
Impact
Investor / Board
What does "in the weeds" mean for them?
- one level deeper, to answer questions and mitigate risk
What are you spending resources on?
- Hiring plan
- Partnerships
Why do you think you'll make plan?
- Reasons for retention
- Trends in customer behavior
