The onset of the COVID-19 pandemic has led to millions of businesses shifting their services online. Due to stiff competition from other service providers, these businesses have to find a way of surviving online. According to Richard Bishara NJ, business owners must familiarize themselves with the latest trends in digital marketing to remain competitive.
Richard Bishara New Jersey, believes that the following major trends in digital marketing will make things easier for them to effectively gain and interact with their customers. Businesses are competing for almost the same customers as they build trust and loyalty. However, retaining these customers is a huge task for everyone aiming at creating brand awareness. Here are a few trends that you should know.
Personalized Content
Creating buyer persona will enable you to share hyper-personalized content that specifically addresses your customer base.This will increase engagement, boost loyalty, and generate quality leads for your business. Make good us of customer relationship management software such as HubSpot to easily segment your customers according to location, interests etc.
Influencer Marketing
Influencers are known for their powerful presence on social media platforms, with a large number of dedicated and loyal followers. Choosing the best influencers to market your brand can be a viable way of attracting prospective customers who may be interested in your products and services.
Chatbots
Chatbots incorporate Artificial Intelligence to gather data, give suggestions, respond to questions, as well as creating a distinctive experience for your customers. Moreover, chatbots provide 24-hours customer service by constantly messaging visitors to your website.This saves you time and money that would have been spent in hiring new customer service employees.
Marketing Automation
Marketing automation plays a vital role in creating and sending individualized content for your segmented customer demographics. Just like chatbots, you can save time by scheduling your posts in advance, and set up promotions for your products. Therefore reaching more customers.
