Fundraising Data Visualization
Rich Majerus
Fundraising Data Visualization
https://bit.ly/2Hb9FBY
Overview
- Data viz concepts
- Colby College case studies
- Live coding example
- Data viz recap
- Additional resources
https://bit.ly/2Hb9FBY
Data Viz Concepts
Audience
Purpose
Data
Tools
Design
Specs
Data Viz Development Concepts
Surprise
Communicate
Impress
Data Viz Results
Communicate
https://bit.ly/2Hb9FBY
Surprise
Impress
Case Studies
Case Study 1: Capacity Map (Fall 2015)
Audience
Purpose
Data
Determine and demonstrate Colby's capacity to pursue the largest liberal arts college campaign.
Preferred addresses of Colby connected households with philanthropic capacity ratings.
College Resources Committee and Board of Trustees
Surprise
Communicate
Impress
Case Study 2: Prospect Management and Fundraiser Performance (Winter 2016)
Audience
Purpose
Data
Increase efficiency of prospect management as leadership gifts team size increases and enhance transparency into fundraising activity.
Prospect assignments, interactions, and proposals for all portfolio managers.
Division leadership, prospect managers, and portfolio managers.
Surprise
Communicate
Impress
Case Study 3: Alumni Participation (Fall 2018)
Audience
Purpose
Data
Set context for Colby's 50% alumni participation goal and address common misunderstanding of participation rates.
Undergraduate alumni participation rates from VSE.
Colby Fund staff, advancement all staff, Colby College board of trustees
Surprise
Communicate
Impress
Live Example
via RStudio Cloud
Live example here: https://rpubs.com/richmajerus/367075
Together we create.
Data Viz Recap
Surprise
Communicate
Impress
Audience
Purpose
Data
Vizualization
Resources
Madebyoliver from Flaticon licensed by Creative Commons BY 3.0
Freepik from Flaticon licensed by Creative Commons BY 3.0
Freepik from Flaticon licensed by Creative Commons BY 3.0
Freepik from Flaticon licensed by Creative Commons BY 3.0
Dave Gandy from Flaticon licensed by Creative Commons BY 3.0
Dave Gandy from Flaticon licensed by Creative Commons BY 3.0
photos from unsplash.com
Goodware from Flaticon licensed by Creative Commons BY 3.0
Freepik from Flaticon licensed by Creative Commons BY 3.0
Freepik from Flaticon licensed by Creative Commons BY 3.0
Smashicons from Flaticon licensed by Creative Commons BY 3.0
Rich Majerus
www.richmajerus.com
@richmajerus