UX Design
Introduction
BIG IDEA
&
GOALS
Determining Goals
SMART
S
pecific
M
easurable
A
ttainable
R
elevant
T
ime-bound
MoSCow
M
ust have
: critical to the current delivery
S
hould have
: important but not necessary for delivery
Co
uld have
: desirable but not necessary
W
on't have
(this time)
BUILD PERSONAS
USER JOURNEY /
USER STORY
Prototyping
ANALYSIS
User Testing & Usability Testing
ITERATE
LAUNCH
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