corta

global art network

locally curated art that can be purchased globally

The Tone

art everywhere
art for real folks
art for everyone, everywhere
locally curated art purchased globally
open when the doors are closed

Target Audience

Tourists
- They buy the art, corta handles shipping logistics.
Visitors of coffee shops
Art collectors
Stock traders

At Its Core: What is it?

corta is a mobile app that opens a new channel for purchasing/bidding on art. Initial development and marketing goals will focus on artwork that appears in coffee shops around the globe.

Key Features

Enhancing existing art purchase funnel
Tool that promotes recognition of local artists
Business analytics related to curated local art
Better market perspective
Platform to discover underground (outside of museums) artists and art globally
Art is refreshed as curators see fit.

Key Goals

Quick purchasing
Manage shipping logistics as needed
Develop an app that is fun, simple and easy to navigate
Capture important analytics at the onset
Target successful markets

Potential Features

Realtime bidding
Similar artists in other locations
Follow shop and updated art notifications
Artist and art recommendations
Achievable discounts based on visits and purchases
Sharing (post purchase to Twitter, Instagram, etc.)
After purchase marketplace (see next slide)

After Purchase Marketplace

The idea here is to allow users who purchased a work of art via corta to resell it quickly and easily. This gives users the opportunity to keep their collection fresh and opens the door to more revenue opportunities for corta.

Logistics to figure out:

Marketplace purchasing funnel
Shipping
Conflict resolution

Analytics (The Data)

Popular styles of art by location?
What is the right price to sell specific types of art?
Where is art selling? Why?
Geolocated art with geolocated prices.
Who is the primary purchaser of art?
What's the best time to sell art?
Who is the most popular underground artist based on dollars spent?