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MISSION
KEEP THE VIBE DELICIOUS AND ENTERTAINING.
The idea is to create a breakfast and lunch spot that has live music. We serve our house roasted coffee, baked bread and pastries along with simple sandwiches for lunch.
LIKE...TOTES!
We're recognized by our delicious coffee, tasty sandwiches and unique and colorful aesthetic. People also associate the music via DJs that we book to the brand.
THE BRAND
Our customers have a strong desire to come back because of the atmosphere that we've built in the space. It's relaxed, fun and filled with live music that is played at a volume that still allows for conversation.
DESIRE
The beans that we roast will be the focus. It'll stand out amongst the rest because our beans are crazier than the rest. We'll use various styles of illustration, language and typography. Consistency isn't our thang. Our flavors are experimental and exciting. And we have a strong passion to relate the flavors that we extract from our beans to the emotion felt in the music that we care about. This will happen by including (scratch to reveal) links to exclusive audio/video content via every bag.
PRODUCT
Specials on the menu may be influenced by the music being played that day. But at all times we will have beer, kombucha and nitro-gen infused cold brew on tap. Our food options will include pastries, small bread rolls, vegetarian sandwiches and pizza.
E.G. MENU
