What Is Ideate?
īdēˈāSHən
- The creation and sharing of ideas
Initial Problem
- Statement: My attendees are not engaged with the content I’m providing
- Source: I don’t know the objectives of my audience to pick the right content
- Result: High attrition rate (during the meeting, or the following year)
- Who: Conference/Event Organizers who are responsible for content
Customer Engagement
What did we learn?
- Content is not an issue for planners
- Finding the right event space is very tough
- Meeting planners cannot always visit venues in person
New Problem
- Statement: Meeting organizers have a hard time finding qualified space for ideation meetings
- Source: They can’t visualize or find quality information about the space
- Result: Wasted time visiting unqualified spaces
- Who: Event planners
What We Discovered
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Customer Feedback
- "It would also be great if all of the venues had better pictures/video of their space."
- "Many times it comes down to – will my group fit and how will it look when you are booking remote."
Conclusion
- Using customer feedback, we validated need for meeting organizers to find spaces that promote fit their needs and promote ideation
- Solution: 3D Walkthrough for Onsite could help solve this problem
- Why? Allows meeting organizers to get a clear sense of an event space without having to visit in-person
