What Is Toku?
Tokusatsu is a Japanese term that literally translates to "special effects"
Tokusatsu is a film genre spanning over 60 years of movies and television
Trapped in the shadow of anime with no event of it's own until...
Who is toku?
Toku is the special effects film genre that gave birth to special effects in film
Franchises normally associated with toku:
- Super Sentai
- Kamen Rider
- Power Rangers
- Godzilla
Demographics
...Although the
main target of the KAMEN RIDER series is 3–6 year old boys,
it has been loved for so many years that it has become an IP that
is now enjoyed by two generations, parents and their children."
Our Target
-
People of ages 4-32,
- including hobbyists
- collectors of Japanese media
- monster movie fans
-
Families with an interest in,
-
anime
-
toys
-
cartoons
-
spring events for kids
-
Our target demographics:
Toku and Your Bottom Line
Tokusatsu's Presence Internationally
In 2013 Bandai reported making:
- ¥ 34.0 billion from Kamen Rider ($299 million)
-
¥ 20.8 billion from Power Rangers ($176 million)
-
Combined income of $475.5 million !
Prevalent productions in South Korea, Malaysia, the Philipines, France, Brazil and Canada
Toku and Your Bottom Line
Toku's influence stateside
Legendary Films has produced two films in the tokusatsu style:
- Pacific Rim (grossing $100 million domestic)
- Godzilla (grossing $200,676,069)
Your Bottom Line?
A new, growing international community with a great deal of purchasing power
Our Vision
Our Vision
Our goal is to create media and events targeted creating organic expansion for this growing demographic
Through this film festival we:
- connect new film makers to a new audience
- connect our sponsors with new audience
- connect the industry with new talent