TARGET AUDIENCE

demographics

WOMEN AND MEN TYPICALLY 18 AND IN THEIR LATE 20's, USUALLY STUDENTS WHO HAVE DISPOSABLE INCOME AND ARE TIME RICH.
URBAN ASIAN TEENAGERS FROM LONDON, BIRMINGHAM AND SOUTH EAST.
THEY'RE TYPICALLY INDIAN HOWEVER THERE ARE SOME OTHER ETHNIC BACKGROUNDS WHO WOULD LIKE THE MAGAZINE AND ARE INTO INDIAN CULTURE AND MUSIC.
MOST LIKELY TO BE BRITISH FROM THE UK AND IRELAND
THEY WOULD BE WORKING CLASS AS THEY'RE STUDENTS AND WILL HAVE PART TIME JOBS AND WOULD LIVE IN FLATS WITH THEIR ROOMMATES.
ACCORDING TO THE NRS SOCIAL GRADE, THEY WOULD BE TYPICALLY IN THE C2 SKILLED WORKING CLASS AND MANUAL WORKERS SECTION OR D WORKING CLASS SEMI AND UNSKILLED MANUAL WORKERS.

THE TARGET AUDIENCE FOR MY MAGAZINE VALUE INDEPENDENT THINKING, COUNTERCULTURE AND INDIAN CULTURE.
THEY APPRECIATE ART AND FASHION AS WELL AS CREATIVITY AND INTELLIGENCE. THEY'RE CREATIVE AND ACCEPT MODERN ALTERNATIVES TO FASHION.
THEY USUALLY WEAR MODERN WESTERN CLOTHES AND ARE INTERESTED IN PURCHASING ASIAN CLOTHING SUCH SAREES, SALWAR KAMEEZ ETC FOR SPECIAL EVENTS.
THE TARGET AUDIENCE TEND TO BE WELL EDUCATED AND OFTEN HAVE LIBERAL DEGREES IN MATHS AND SCIENCES, WHICH ALSO REQUIRE ANALYTICAL THINKING ABILITIES. THEY TEND TO HAVE JOBS IN THE GOVERNMENT RUN BUSINESSES SUCH AS SURGERIES AND HOSPITALS.
SOME LIVE OFF THEIR PARENT'S MONEY, OTHERS MAY WORK.