Who is the target audience for your media product?

DEMOGRAPHIC

BOTH SEXES TYPICALLY 16 + , USUALLY STUDENTS AND GRADUATES WHO HAVE SIGNIFICANT DISPOSABLE INCOME AND TIME RICH.
THEY'RE TYPICALLY WHITE HOWEVER THERE ARE SOME OTHER ETHNIC MINORITIES
MOST LIKELY TO BE AMERICAN FROM NEW YORK OR BRITISH FROM CAMDEN TOWN.
THEY WOULD BE WORKING CLASS AS THEY'RE STUDENTS AND WILL HAVE PART TIME JOBS AND WOULD LIVE IN FLATS WITH THEIR ROOMMATES.
ACCORDING TO THE NRS SOCIAL GRADE, THEY WOULD BE TYPICALLY IN THE C2 SKILLED WORKING CLASS AND MANUAL WORKERS SECTION OR D WORKING CLASS SEMI AND UNSKILLED MANUAL WORKERS.
SOME LIVE OFF THEIR PARENT'S MONEY, OTHERS MAY WORK.

THE TARGET AUDIENCE FOR OUR MUSIC VIDEO VALUE INDEPENDENT THINKING, AND COUNTERCULTURE.
THEY APPRECIATE ART AND INDIE ROCK AS WELL AS CREATIVITY AND INTELLIGENCE. THEY'RE LIKELY TO REJECT THE CULTURAL ATTITUDES OF MAINSTREAM CONSUMERS.
USUALLY WEAR VINTAGE CLOTHING/GRUNGE FROM THIRFTED STORES WITH TIGHT FITTED JEANS AND WHITE CONVERSES OR BOOTS (DOC MARTINS), LEATHER JACKETS AND CHECKERED SHIRTS.
THE GRUNGE LOOK THEY HAVE IS DEMONSTRATED IN URBAN OUTFITTERS, AMERICAN APPAREL, ASOS, GOING TOWARDS THE INDIE/ GRUNGE TYPE DEMOGRAPHIC
THE TARGET AUDIENCE TEND TO BE WELL EDUCATED AND OFTEN HAVE LIBERAL ARTS DEGREES, OR DEGREES IN MATHS AND SCIENCES, WHICH ALSO REQUIRE CREATIVE ANALYTICAL THINKING ABILITIES. THEY TEND TO HAVE JOBS IN THE MUSIC, ART, AND FASHION INDUSTRIES.
THE MUSIC OUR TARGET AUDIENCE WILL LISTEN TO WILL BE MOSTLY ELECTRO POP, DREAM POP, AND INDIE. E.G. THE XX, FLORENCE AND MACHINE, LYKKE LI, BASTILLE.
THIER HOBBIES MAY INCLUDE GOING TO CONCERTS AND FESTIVALS SUCH AS GLASTONBURY AND READING.
THEY ENJOY READING, DOING ART, LISTENING TO MUSIC, WATCHING FILMS, GOING OUT WITH FRIENDS, PHOTOGRAPHY AND BLOGGING, HANGING OUT AT INDEPENDENT PLACES SUCH AS CAFES AND BARS.