Saj Arora

saj.arora24@gmail.com

647 537 2250

Problem

1. Financial advising is a game of numbers (Nick Murray)
2. Inefficiency and friction in prospecting diminishes productive client-advisor relationships
3. There is simply a lack of WOW in today's advising
4. Clients feel out-of-touch or unaligned with their advisor

Opportunity

​BlueHOP is a unique social adventure that enables players to visualize, share and learn about spending, investing, setting goals while understanding the value of a financial plan.

New Tech: Machine Learning

• Alpha GO: An example of ML
  • Possible number of legal moves: 2.8 x 10^170
  • Impossible to win with classic algorithms
  • Yet...Neural networks enable complex pattern recognition that allows a computer to beat a human player​

ML & Financial Services

• What do you need to build a ML model for Financial Services:
  • Features from clients that correlate with decision-making
  • Lots of GOOD data
  • Built-in confounders and other influences to have a robust model
• What can you do with this model?
  • Be Pro-active instead of reactive in advising
  • Anticipate client reaction and conversion rates to new products and services
  • Provide useful insights to advisors before meeting
  • Improve advisor training and knowledge base

How to Build this Model?

• Wrong approach: Ask the client what they think they need or want to do in regards to money. E.g. Classic surveys, Passive apps to monitor interest in a service, newsletters, etc.
  • Reason these techniques fail: Actions are not correlated to interest (Problem: Put your money where your mouth is)
• Right Approach:  An interactive, immersive and open playground that allows players to behave as themselves, be decisive about they needs and wants, make mistakes, fail and learn while giving us insight on a much deeper psychological level 

BlueHOP

• ​BlueHOP challenges you to make the big bucks, buy a big house or see the world in a 100 days (15-20 min game time)
• Earn Coins by working and investing
• Spend coins on a new dental practice, travel, a new car or consult an Advisor to evaluate your goals
• A great tool to plan out your career or just to play around
• Best of all, challenge friends in your social circle to a winner takes all

Marketplace

• Like the real world, the Live BlueHOP marketplace stocks a growing list of items including homes, cars, Solutions Banking chequing accounts and other investments
• Players can learn more about these items by asking an Advisor for help
• BlueHOP is a portal to connect prospects directly to advisors and services

Organic

• Chat between players and advisors is organic and frictionless as they are initiated by the player's curiosity
• Realtime feedback from an Advisor makes client feel more connected

The Magic

• BlueHOP's frontend fuels the machine learning platform to analyze all decisions made by players
• Analysis on purchasing style, investment interests and saving patterns outputs a customized portfolio
• Advisors have access to these portfolios to deliver optimized financial services to new and existing clients

The Magic

• Moreover, ML models can also analyze the chat between players and advisors to provide feedback to Advisors on their interactions
• Create a training dataset to improve the overall salesforce
• New products and services can be tested in the BlueHOP marketplace to gauge interest before rolling-out
• Truly, the potential impact of this type of immersive and interactive experience is limitless

Expanding

• BlueHOP is expandable
• Add more professions and more services and products to the marketplace in order to make this tool useful for more individuals
• The marketplace already has items geared to dental and medical practices making this a great referral between dental and medical circles
• A WOW and Immersive experience with tremendous BRAND Value

Market

• Social gaming market: Over 3.5 Million Canadians in a largely untapped demographic
• Professionals: Dental and Medical professionals who have limited time but love to play little games between patients
• Great tool to assess the needs of existing clients who may feel out-of-touch or unaligned with their advisor

About Me

• D.D.S

• Programming 12+ years, Machine learning and data analytics for 3 years.

• Valedictorian NYUCD with the highest GPA in graduating class

• HackNYU - Dental: Founder

• 5 Hackathons won in NY

  • Hack The World: 2017

  • BrewHacks: 2016

  • Human Trafficking Hackathon: 2016

  • ExpeditionHack NYC: 2016

  • AT&T - Hackathon: 2015

Takeaway

1. BlueHOP is interactive and social. Fun. WOW
2. Connects new clients with advisors (generate leads)
3. Features services by IG so players can make them part of their journey and reap benefits
4. Data is used to build a client portfolios using ML to provide insight on new and existing clients' needs
5. Train advisors, test new products and services and become pro-active in advising