Brainstorming has developed a fraught reputation (perhaps deservedly so).
When groups of people are thrown together and expected to come up with 'original' ideas, there is often too much pressure to be creative – resulting in ideas that are anything but.
Myths vs. evidence!
I am not a creative person
Where did my creativity go?
non-creative schooling
lack of confidence
SAY = Think out of the box
DO = don't be different
Where will I find an original idea?
Where will
I find an original idea?
The faulty assumption behind this question is that all parts of the idea must be new and never before seen. But original ideas are often composed of and inspired by things that already exist in the world—fragments that are all around us, waiting to be noticed and then reimagined in a new form.
Group or individual?
brainstorm
vision
wild goose
brainstorm
vision
wild goose
realistic | classic | individual
realistic | classic | individual
safety | personalities | diversity
safety | personalities | diversity
Group or individual?
TEAM climate | process
RELAXATION
is the key to success
People are lazy
ENERGISER!
Role distribution
1. What do you want
to achieve ?
1 question
simple > or break it down
tangible
inspiring
start = insight(s)!
?
2. Share your ideas
-
Postpone your judgement
all ideas are good (in this phase) -
Focus on quantity
strive for as many ideas as possible -
Freewheel
Feel free to jump from one idea to another -
Hitch-hike
Surf along with the ideas of others
2 - 5 min. / question
strive for as many ideas as possible
alternatives / the opposite
bad ideas / hero ideas
make it bigger / smaller
different place / target group
trends
...
3. Choosing is losing?
Ratio versus emotion
Ratio versus emotion
explicit
conscious
implicit
unconscious
associative
Arguments!
choose 1-2 ideas
convince people with 4 arguments
(added) value
+/- aspects
how can you change the - ?
no consensus > conviction !
Feedback
- on an idea, not on a person
- honest feedback
- understand the 'why'
- consider any idea
- but.... suggest alternatives
An idea becomes the group's idea!
