Social influence
Mynewsnight - 13 November 2014
Sarah Marshall
social media editor, EMEA
The Wall Street Journal
@SarahMarshall
engagement
driving traffic
branding
newsgathering
Twitter lists
FollowerWonk
Buzzsumo
#Tips
1. Put your name in the Twitter account bio
2. Upload CC images to Flickr and have a media section on your site
3. Build relationships / join the conversation
RT journalists' stories / mention them
4. Tailor your pitch. A short email is best. Avoid attachments. PDFs are annoying.
5. Be targeted in your approach
6. Some journalists and bloggers are short of stories at Christmas
7. It's not all about text-based stories
