Problem with Pretty
What does it mean to be a good designer?
Supporting Roles
It's not about your creative vision
Design Patterns
Standing on the shoulders of giants
💅
🎬
🧩
What does it mean to be a good designer?
Boeing 737
Concorde
"The later-generation 737s are especially unattractive. That’s what happens, maybe, when you’ve taken what was originally conceived as a short-haul regional plane and stretched and tweaked and pushed the thing into roles it was never envisioned for. Throw in those rams-horn style winglets, and the result is a sort of Frankenplane."
Patrick Smith
The Ugliest Planes of All Time (2012)
"The later-generation 737s are especially unattractive. That’s what happens, maybe, when you’ve taken what was originally conceived as a short-haul regional plane and stretched and tweaked and pushed the thing into roles it was never envisioned for. Throw in those rams-horn style winglets, and the result is a sort of Frankenplane."
Patrick Smith
The Ugliest Planes of All Time (2012)
"The later-generation 737s are especially unattractive. That’s what happens, maybe, when you’ve taken what was originally conceived as a short-haul regional plane and stretched and tweaked and pushed the thing into roles it was never envisioned for. Throw in those rams-horn style winglets, and the result is a sort of Frankenplane."
Patrick Smith
The Ugliest Planes of All Time (2012)
"The later-generation 737s are especially unattractive. That’s what happens, maybe, when you’ve taken what was originally conceived as a short-haul regional plane and stretched and tweaked and pushed the thing into roles it was never envisioned for. Throw in those rams-horn style winglets, and the result is a sort of Frankenplane."
Patrick Smith
The Ugliest Planes of All Time (2012)
"The later-generation 737s are especially unattractive. That’s what happens, maybe, when you’ve taken what was originally conceived as a short-haul regional plane and stretched and tweaked and pushed the thing into roles it was never envisioned for. Throw in those rams-horn style winglets, and the result is a sort of Frankenplane."
Patrick Smith
The Ugliest Planes of All Time (2012)
"Concorde could talk and it talks to us still. Concorde talks of futuristic dreaming and fame and white hot technology and a clamour for glamour and the glamour of flight itself. Of a machine with a soul. [...]
It will take a mighty beautiful suitable replacement to silence that voice."
Royal Aeronautical Society
Beautiful bird. Lovely plumage. (2019)
"Concorde could talk and it talks to us still. Concorde talks of futuristic dreaming and fame and white hot technology and a clamour for glamour and the glamour of flight itself. Of a machine with a soul. [...]
It will take a mighty beautiful suitable replacement to silence that voice."
Royal Aeronautical Society
Beautiful bird. Lovely plumage. (2019)
"Concorde could talk and it talks to us still. Concorde talks of futuristic dreaming and fame and white hot technology and a clamour for glamour and the glamour of flight itself. Of a machine with a soul. [...]
It will take a mighty beautiful suitable replacement to silence that voice."
Royal Aeronautical Society
Beautiful bird. Lovely plumage. (2019)
"Concorde could talk and it talks to us still. Concorde talks of futuristic dreaming and fame and white hot technology and a clamour for glamour and the glamour of flight itself. Of a machine with a soul. [...]
It will take a mighty beautiful suitable replacement to silence that voice."
Royal Aeronautical Society
Beautiful bird. Lovely plumage. (2019)
"Concorde could talk and it talks to us still. Concorde talks of futuristic dreaming and fame and white hot technology and a clamour for glamour and the glamour of flight itself. Of a machine with a soul. [...]
It will take a mighty beautiful suitable replacement to silence that voice."
Royal Aeronautical Society
Beautiful bird. Lovely plumage. (2019)
"Concorde could talk and it talks to us still. Concorde talks of futuristic dreaming and fame and white hot technology and a clamour for glamour and the glamour of flight itself. Of a machine with a soul. [...]
It will take a mighty beautiful suitable replacement to silence that voice."
Royal Aeronautical Society
Beautiful bird. Lovely plumage. (2019)
"The original programme cost estimate was £70 million. The programme experienced huge overruns and delays, with the program eventually costing £1.3 billion."
Wikipedia
Concorde
"The original programme cost estimate was £70 million. The programme experienced huge overruns and delays, with the program eventually costing £1.3 billion."
Wikipedia
Concorde
"The original programme cost estimate was £70 million. The programme experienced huge overruns and delays, with the program eventually costing £1.3 billion."
Wikipedia
Concorde
"The original programme cost estimate was £70 million. The programme experienced huge overruns and delays, with the program eventually costing £1.3 billion."
Wikipedia
Concorde
"This same short span produced very little lift at low speed, which resulted in extremely long take-off runs and frighteningly high landing speeds [...] Air compression on the outer surfaces caused the cabin to heat up during flight. Every surface, such as windows and panels, was warm to the touch by the end of the flight."
Wikipedia
Concorde
"This same short span produced very little lift at low speed, which resulted in extremely long take-off runs and frighteningly high landing speeds [...] Air compression on the outer surfaces caused the cabin to heat up during flight. Every surface, such as windows and panels, was warm to the touch by the end of the flight."
Wikipedia
Concorde
"This same short span produced very little lift at low speed, which resulted in extremely long take-off runs and frighteningly high landing speeds [...] Air compression on the outer surfaces caused the cabin to heat up during flight. Every surface, such as windows and panels, was warm to the touch by the end of the flight."
Wikipedia
Concorde
"This same short span produced very little lift at low speed, which resulted in extremely long take-off runs and frighteningly high landing speeds [...] Air compression on the outer surfaces caused the cabin to heat up during flight. Every surface, such as windows and panels, was warm to the touch by the end of the flight."
Wikipedia
Concorde
"This same short span produced very little lift at low speed, which resulted in extremely long take-off runs and frighteningly high landing speeds [...] Air compression on the outer surfaces caused the cabin to heat up during flight. Every surface, such as windows and panels, was warm to the touch by the end of the flight."
Wikipedia
Concorde
"On 10 April 2003, Air France and British Airways simultaneously announced they would retire Concorde later that year."
Wikipedia
Concorde
"On 10 April 2003, Air France and British Airways simultaneously announced they would retire Concorde later that year."
Wikipedia
Concorde
"On 10 April 2003, Air France and British Airways simultaneously announced they would retire Concorde later that year."
Wikipedia
Concorde
"On 10 April 2003, Air France and British Airways simultaneously announced they would retire Concorde later that year."
Wikipedia
Concorde
"On 10 April 2003, Air France and British Airways simultaneously announced they would retire Concorde later that year."
Wikipedia
Concorde (2019)
"As of December 2019, 15,156 Boeing 737s have been ordered and 10,571 delivered. [...] On average, somewhere in the world, a 737 took off or landed every five seconds in 2006. [...] The 737 represents more than 25% of the worldwide fleet of large commercial jet airliners."
Wikipedia
Boeing 737
"As of December 2019, 15,156 Boeing 737s have been ordered and 10,571 delivered. [...] On average, somewhere in the world, a 737 took off or landed every five seconds in 2006. [...] The 737 represents more than 25% of the worldwide fleet of large commercial jet airliners."
Wikipedia
Boeing 737
"As of December 2019, 15,156 Boeing 737s have been ordered and 10,571 delivered. [...] On average, somewhere in the world, a 737 took off or landed every five seconds in 2006. [...] The 737 represents more than 25% of the worldwide fleet of large commercial jet airliners."
Wikipedia
Boeing 737
"As of December 2019, 15,156 Boeing 737s have been ordered and 10,571 delivered. [...] On average, somewhere in the world, a 737 took off or landed every five seconds in 2006. [...] The 737 represents more than 25% of the worldwide fleet of large commercial jet airliners."
Wikipedia
Boeing 737
"As of December 2019, 15,156 Boeing 737s have been ordered and 10,571 delivered. [...] On average, somewhere in the world, a 737 took off or landed every five seconds in 2006. [...] The 737 represents more than 25% of the worldwide fleet of large commercial jet airliners."
Wikipedia
Boeing 737
It's not about about your creative vision
John Maeda
How to Speak Machine (2019)
"... So in 2019, when a popular business magazine announced in a headline that I’d said, “In reality, design is not that important,” it did not come as a surprise to me that I would be dragged through the internet mud by all lovers of design [...] I honestly don’t believe that design is the most important matter today."
John Maeda
How to Speak Machine (2019)
"... So in 2019, when a popular business magazine announced in a headline that I’d said, “In reality, design is not that important,” it did not come as a surprise to me that I would be dragged through the internet mud by all lovers of design [...] I honestly don’t believe that design is the most important matter today."
John Maeda
How to Speak Machine (2019)
"... So in 2019, when a popular business magazine announced in a headline that I’d said, “In reality, design is not that important,” it did not come as a surprise to me that I would be dragged through the internet mud by all lovers of design [...] I honestly don’t believe that design is the most important matter today."
John Maeda
How to Speak Machine (2019)
"... So in 2019, when a popular business magazine announced in a headline that I’d said, “In reality, design is not that important,” it did not come as a surprise to me that I would be dragged through the internet mud by all lovers of design [...] I honestly don’t believe that design is the most important matter today."
John Maeda
How to Speak Machine (2019)
"... So in 2019, when a popular business magazine announced in a headline that I’d said, “In reality, design is not that important,” it did not come as a surprise to me that I would be dragged through the internet mud by all lovers of design [...] I honestly don’t believe that design is the most important matter today."
John Maeda
How to Speak Machine (2019)
"... So in 2019, when a popular business magazine announced in a headline that I’d said, “In reality, design is not that important,” it did not come as a surprise to me that I would be dragged through the internet mud by all lovers of design [...] I honestly don’t believe that design is the most important matter today."
John Maeda
How to Speak Machine (2019)
"... So in 2019, when a popular business magazine announced in a headline that I’d said, “In reality, design is not that important,” it did not come as a surprise to me that I would be dragged through the internet mud by all lovers of design [...] I honestly don’t believe that design is the most important matter today."
John Maeda
How to Speak Machine (2019)
"... So in 2019, when a popular business magazine announced in a headline that I’d said, “In reality, design is not that important,” it did not come as a surprise to me that I would be dragged through the internet mud by all lovers of design [...] I honestly don’t believe that design is the most important matter today."
John Maeda
Design in
Tech Report (2019)
"Alone and isolated
within a company,
design is a microworld
of aesthetic high-fives."
John Maeda
Design in
Tech Report (2019)
"Alone and isolated
within a company,
design is a microworld
of aesthetic high-fives."
John Maeda
Design in
Tech Report (2019)
"Alone and isolated
within a company,
design is a microworld
of aesthetic high-fives."
Stefan Sagmeister
How Good is Good? (2004)
"... an art director in England discussing his award winning campaign ad campaign for an association for the blind, featuring a striking image of a guide dog with human eyes stripped in. He mentioned that he knew that a picture of a cute puppy would have raised more donations."
Stefan Sagmeister
How Good is Good? (2004)
"... an art director in England discussing his award winning campaign ad campaign for an association for the blind, featuring a striking image of a guide dog with human eyes stripped in. He mentioned that he knew that a picture of a cute puppy would have raised more donations."
Stefan Sagmeister
How Good is Good? (2004)
"... an art director in England discussing his award winning campaign ad campaign for an association for the blind, featuring a striking image of a guide dog with human eyes stripped in. He mentioned that he knew that a picture of a cute puppy would have raised more donations."
Stefan Sagmeister
How Good is Good? (2004)
"... an art director in England discussing his award winning campaign ad campaign for an association for the blind, featuring a striking image of a guide dog with human eyes stripped in. He mentioned that he knew that a picture of a cute puppy would have raised more donations."
Stefan Sagmeister
How Good is Good? (2004)
"... an art director in England discussing his award winning campaign ad campaign for an association for the blind, featuring a striking image of a guide dog with human eyes stripped in. He mentioned that he knew that a picture of a cute puppy would have raised more donations."
Stefan Sagmeister
How Good is Good? (2004)
"... an art director in England discussing his award winning campaign ad campaign for an association for the blind, featuring a striking image of a guide dog with human eyes stripped in. He mentioned that he knew that a picture of a cute puppy would have raised more donations."
Stefan Sagmeister
How Good is Good? (2004)
"... an art director in England discussing his award winning campaign ad campaign for an association for the blind, featuring a striking image of a guide dog with human eyes stripped in. He mentioned that he knew that a picture of a cute puppy would have raised more donations."
Cap Watkins
The Boring Designer (2019)
Cap Watkins
The Boring Designer (2019)
Cap Watkins
The Boring Designer (2019)
"Whenever I'm looking at a product designer's work, I find myself continuously asking the same question: which solution is the boring one? Maybe it's born out of seeing apps choose flash over function, or trying to understand just one too many indecipherable icons-as-buttons."
Cap Watkins
The Boring Designer (2019)
"Whenever I'm looking at a product designer's work, I find myself continuously asking the same question: which solution is the boring one? Maybe it's born out of seeing apps choose flash over function, or trying to understand just one too many indecipherable icons-as-buttons."
Cap Watkins
The Boring Designer (2019)
"Whenever I'm looking at a product designer's work, I find myself continuously asking the same question: which solution is the boring one? Maybe it's born out of seeing apps choose flash over function, or trying to understand just one too many indecipherable icons-as-buttons."
Cap Watkins
The Boring Designer (2019)
"Whenever I'm looking at a product designer's work, I find myself continuously asking the same question: which solution is the boring one? Maybe it's born out of seeing apps choose flash over function, or trying to understand just one too many indecipherable icons-as-buttons."
Cap Watkins
The Boring Designer (2019)
"Whenever I'm looking at a product designer's work, I find myself continuously asking the same question: which solution is the boring one? Maybe it's born out of seeing apps choose flash over function, or trying to understand just one too many indecipherable icons-as-buttons."
Cap Watkins
The Boring Designer (2019)
"Whenever I'm looking at a product designer's work, I find myself continuously asking the same question: which solution is the boring one? Maybe it's born out of seeing apps choose flash over function, or trying to understand just one too many indecipherable icons-as-buttons."
Cap Watkins
The Boring Designer (2019)
"Whenever I'm looking at a product designer's work, I find myself continuously asking the same question: which solution is the boring one? Maybe it's born out of seeing apps choose flash over function, or trying to understand just one too many indecipherable icons-as-buttons."
Cap Watkins
The Boring Designer (2019)
"With infinite time and resources we could do anything, but the boring designer knows we have neither of those things. We have super talented people working together for a finite period of time.[...] If there's The Big Idea, the boring designer is fantastic at finding a reasonable step one instead of making The Big Idea the starting line."
Cap Watkins
The Boring Designer (2019)
"With infinite time and resources we could do anything, but the boring designer knows we have neither of those things. We have super talented people working together for a finite period of time.[...] If there's The Big Idea, the boring designer is fantastic at finding a reasonable step one instead of making The Big Idea the starting line."
Cap Watkins
The Boring Designer (2019)
"With infinite time and resources we could do anything, but the boring designer knows we have neither of those things. We have super talented people working together for a finite period of time.[...] If there's The Big Idea, the boring designer is fantastic at finding a reasonable step one instead of making The Big Idea the starting line."
Cap Watkins
The Boring Designer (2019)
"With infinite time and resources we could do anything, but the boring designer knows we have neither of those things. We have super talented people working together for a finite period of time.[...] If there's The Big Idea, the boring designer is fantastic at finding a reasonable step one instead of making The Big Idea the starting line."
Cap Watkins
The Boring Designer (2019)
"With infinite time and resources we could do anything, but the boring designer knows we have neither of those things. We have super talented people working together for a finite period of time.[...] If there's The Big Idea, the boring designer is fantastic at finding a reasonable step one instead of making The Big Idea the starting line."
Cap Watkins
The Boring Designer (2019)
"With infinite time and resources we could do anything, but the boring designer knows we have neither of those things. We have super talented people working together for a finite period of time.[...] If there's The Big Idea, the boring designer is fantastic at finding a reasonable step one instead of making The Big Idea the starting line."
Cap Watkins
The Boring Designer (2019)
"With infinite time and resources we could do anything, but the boring designer knows we have neither of those things. We have super talented people working together for a finite period of time.[...] If there's The Big Idea, the boring designer is fantastic at finding a reasonable step one instead of making The Big Idea the starting line."
Standing on the shoulders of giants
Wikipedia
Jacob Nielsen
Wikipedia
Jacob Nielsen
"He holds a Ph.D. in human–computer interaction from the Technical University of Denmark in Copenhagen. [...] In 2010, Nielsen was listed by Bloomberg Businessweek among 28 "World's Most Influential Designers". In recognition of Nielsen's contributions to usability studies, in 2013 SIGCHI awarded him the Lifetime Practice Award."
Wikipedia
Jacob Nielsen
"He holds a Ph.D. in human–computer interaction from the Technical University of Denmark in Copenhagen. [...] In 2010, Nielsen was listed by Bloomberg Businessweek among 28 "World's Most Influential Designers". In recognition of Nielsen's contributions to usability studies, in 2013 SIGCHI awarded him the Lifetime Practice Award."
Wikipedia
Jacob Nielsen
"He holds a Ph.D. in human–computer interaction from the Technical University of Denmark in Copenhagen. [...] In 2010, Nielsen was listed by Bloomberg Businessweek among 28 "World's Most Influential Designers". In recognition of Nielsen's contributions to usability studies, in 2013 SIGCHI awarded him the Lifetime Practice Award."
Wikipedia
Jacob Nielsen
"He holds a Ph.D. in human–computer interaction from the Technical University of Denmark in Copenhagen. [...] In 2010, Nielsen was listed by Bloomberg Businessweek among 28 "World's Most Influential Designers". In recognition of Nielsen's contributions to usability studies, in 2013 SIGCHI awarded him the Lifetime Practice Award."
Wikipedia
Jacob Nielsen
"He holds a Ph.D. in human–computer interaction from the Technical University of Denmark in Copenhagen. [...] In 2010, Nielsen was listed by Bloomberg Businessweek among 28 "World's Most Influential Designers". In recognition of Nielsen's contributions to usability studies, in 2013 SIGCHI awarded him the Lifetime Practice Award."
Wikipedia
Jacob Nielsen
"He holds a Ph.D. in human–computer interaction from the Technical University of Denmark in Copenhagen. [...] In 2010, Nielsen was listed by Bloomberg Businessweek among 28 "World's Most Influential Designers". In recognition of Nielsen's contributions to usability studies, in 2013 SIGCHI awarded him the Lifetime Practice Award."
Jacob Nielsen
End of Web Design (2000)
Jacob Nielsen
End of Web Design (2000)
"it has become more common for websites to rely on syndicated content [...] becomes necessary to restrict the content design to a few mechanisms that will work everywhere, such as headlines, bulleted lists, and highlighted keywords. [...] As long as everything is about the same, it works. Anything too special and you have a conflict."
Jacob Nielsen
End of Web Design (2000)
"it has become more common for websites to rely on syndicated content [...] becomes necessary to restrict the content design to a few mechanisms that will work everywhere, such as headlines, bulleted lists, and highlighted keywords. [...] As long as everything is about the same, it works. Anything too special and you have a conflict."
Jacob Nielsen
End of Web Design (2000)
"it has become more common for websites to rely on syndicated content [...] becomes necessary to restrict the content design to a few mechanisms that will work everywhere, such as headlines, bulleted lists, and highlighted keywords. [...] As long as everything is about the same, it works. Anything too special and you have a conflict."
Jacob Nielsen
End of Web Design (2000)
"it has become more common for websites to rely on syndicated content [...] becomes necessary to restrict the content design to a few mechanisms that will work everywhere, such as headlines, bulleted lists, and highlighted keywords. [...] As long as everything is about the same, it works. Anything too special and you have a conflict."
Jacob Nielsen
End of Web Design (2000)
"it has become more common for websites to rely on syndicated content [...] becomes necessary to restrict the content design to a few mechanisms that will work everywhere, such as headlines, bulleted lists, and highlighted keywords. [...] As long as everything is about the same, it works. Anything too special and you have a conflict."
Here we are talking about web design
Jacob Nielsen
End of Web Design (2000)
"Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know. [...] It has long been true that websites do more business the more standardized their design is. Think Yahoo and Amazon. Think "shopping cart" and the silly little icon. Think blue text links."
Jacob Nielsen
End of Web Design (2000)
"Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know. [...] It has long been true that websites do more business the more standardized their design is. Think Yahoo and Amazon. Think "shopping cart" and the silly little icon. Think blue text links."
Jacob Nielsen
End of Web Design (2000)
"Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know. [...] It has long been true that websites do more business the more standardized their design is. Think Yahoo and Amazon. Think "shopping cart" and the silly little icon. Think blue text links."
Jacob Nielsen
End of Web Design (2000)
"Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know. [...] It has long been true that websites do more business the more standardized their design is. Think Yahoo and Amazon. Think "shopping cart" and the silly little icon. Think blue text links."
Jacob Nielsen
End of Web Design (2000)
"Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know. [...] It has long been true that websites do more business the more standardized their design is. Think Yahoo and Amazon. Think "shopping cart" and the silly little icon. Think blue text links."
Jacob Nielsen
End of Web Design (2000)
"Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know. [...] It has long been true that websites do more business the more standardized their design is. Think Yahoo and Amazon. Think "shopping cart" and the silly little icon. Think blue text links."
Jacob Nielsen
End of Web Design (2000)
"Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know. [...] It has long been true that websites do more business the more standardized their design is. Think Yahoo and Amazon. Think "shopping cart" and the silly little icon. Think blue text links."
Jacob Nielsen
End of Web Design (2000)
"Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know. [...] It has long been true that websites do more business the more standardized their design is. Think Yahoo and Amazon. Think "shopping cart" and the silly little icon. Think blue text links."
Alla Kholmatova
Design Systems (2017)
"A Pattern Language contains 253 architectural design patterns, starting from the larger ones, such as a layout of a city and road systems, down to the smallest ones, such as lighting and furniture in a family house."
Alla Kholmatova
Design Systems (2017)
"A Pattern Language contains 253 architectural design patterns, starting from the larger ones, such as a layout of a city and road systems, down to the smallest ones, such as lighting and furniture in a family house."
Alla Kholmatova
Design Systems (2017)
"A Pattern Language contains 253 architectural design patterns, starting from the larger ones, such as a layout of a city and road systems, down to the smallest ones, such as lighting and furniture in a family house."
Alla Kholmatova
Design Systems (2017)
"A Pattern Language contains 253 architectural design patterns, starting from the larger ones, such as a layout of a city and road systems, down to the smallest ones, such as lighting and furniture in a family house."
Alla Kholmatova
Design Systems (2017)
"A Pattern Language contains 253 architectural design patterns, starting from the larger ones, such as a layout of a city and road systems, down to the smallest ones, such as lighting and furniture in a family house."
Alla Kholmatova
Design Systems (2017)
"A Pattern Language contains 253 architectural design patterns, starting from the larger ones, such as a layout of a city and road systems, down to the smallest ones, such as lighting and furniture in a family house."
Alla Kholmatova
Design Systems (2017)
"A Pattern Language contains 253 architectural design patterns, starting from the larger ones, such as a layout of a city and road systems, down to the smallest ones, such as lighting and furniture in a family house."
Christopher Alexander
A Pattern Language:
Towns, Buildings, Construction (1977)
"In short, no pattern is an isolated entity. Each pattern can exist in the world, only to the extent that is supported by other patterns: the larger patterns in which it is embedded, the patterns of the same size that surround it, and the smaller patterns which are embedded in it."
Christopher Alexander
A Pattern Language:
Towns, Buildings, Construction (1977)
"In short, no pattern is an isolated entity. Each pattern can exist in the world, only to the extent that is supported by other patterns: the larger patterns in which it is embedded, the patterns of the same size that surround it, and the smaller patterns which are embedded in it."
Christopher Alexander
A Pattern Language:
Towns, Buildings, Construction (1977)
"In short, no pattern is an isolated entity. Each pattern can exist in the world, only to the extent that is supported by other patterns: the larger patterns in which it is embedded, the patterns of the same size that surround it, and the smaller patterns which are embedded in it."
Christopher Alexander
A Pattern Language:
Towns, Buildings, Construction (1977)
"In short, no pattern is an isolated entity. Each pattern can exist in the world, only to the extent that is supported by other patterns: the larger patterns in which it is embedded, the patterns of the same size that surround it, and the smaller patterns which are embedded in it."
Christopher Alexander
A Pattern Language:
Towns, Buildings, Construction (1977)
"In short, no pattern is an isolated entity. Each pattern can exist in the world, only to the extent that is supported by other patterns: the larger patterns in which it is embedded, the patterns of the same size that surround it, and the smaller patterns which are embedded in it."
Christopher Alexander
A Pattern Language:
Towns, Buildings, Construction (1977)
"In short, no pattern is an isolated entity. Each pattern can exist in the world, only to the extent that is supported by other patterns: the larger patterns in which it is embedded, the patterns of the same size that surround it, and the smaller patterns which are embedded in it."