Learn to Make a Website
with CodeCademy
Lesson 14: Online Store Pt. 4
Instruction Overview
Understand
- 3 tips ("secrets") for effective website copy
1. Think Billboard
2. Match Big Headings with Small Descriptions
3. Ask a Partner to Read and Revise
Apply
- Convert Lorem Ipsum text into effective copy
- Review and revise classmate's copy
Create
- Write copy for each dummy page (home page and each of the item pages)
For the instructor's eyes only
We're going to write
web copy today
What's that?
Web copy is all the text on
your website
It's what motivates customers to buy!
Class goals
☐ Learn the 3 secrets of effective web copy
☐ Convert all Lorem Ipsum text into real copy
Secret #1: Think Billboard
No one wants to read a book when buying something
Secret #1: Think Billboard
Use short sentences when possible
Secret #1: Think Billboard
Don't have too much text!
Good
Bad
Secret #2: Match BIG Headings with Small Text
Sometimes you need more info
Secret #2: Match BIG Headings with Small Text
Some people like to scan, others like to read the details
Big Headings
Small details
Secret #3: Ask Someone Else to Read it
Two brains are better than one!
Class goals
☑Learn the 3 secrets of effective web copy
☐ Convert all Lorem Ipsum text into real copy
Task
☐ Convert your Lorem Ipsum into real copy using the first 2 secrets
30 min
Secret #1: Think Billboard
Secret #2: Match BIG Headings with Small Text
Class goals
☑Learn the 3 secrets of effective web copy
☑ Convert all Lorem Ipsum text into real copy
👏🏿
It's time to use the 3rd copy secret
Who remembers what that is?
Task
☐ Switch places with a classmate and review the web copy
10 min
Questions to Answer:
- Are the sentences short and sweet?
- Are there big headings and descriptions?
- Does it make me want to buy?