The Toolbox
Maksim Pecherskiy
Performance and Analytics
maksimp@sandiego.gov
whoami
Maksim Pecherskiy
Rule 1
Simple tools that do one thing really well.
Rule 2
If you don't track / measure it, why do you do it?
Rule 3
If you can't act on it,
then why track it?
Rule 4
Most good tools can talk to other good tools on the internet.
Rule 5
Computers were meant to do repetitive tasks quickly.
You will never be as fast as a computer.
Get Over It.
Do More
By Doing Less
Let the computer do the things it's good at, so you can do the things you're good at
Channels
Cycle
Create
Distribute
Track
Learn
Finding Content
Multiple Authors
Timing
Channel Distribution
Clicks
Retweets
Shares
What do I post next time?
How do I phrase it?
What does my audience care about?
Engage
Respond to users
Create
Inoreader
(FREE) for RSS Feeds
Buffer For Business
($50 - $150 / month)
Hootsuite
(From $10 / month)
IFTTT
(FREE)
Google Spreadsheets
(Free)
Dropbox
(Free - $15 / user / month)
Distribute
Inoreader
+
Mailchimp
+
Mailchimp RSS To E-Mail
12000 emails / 2000 subscribers free
Inoreader
+
Buffer
Bit.ly
(Free)
IFTTT
(Free)
Google Spreadsheets
(Free)
Dropbox
(Free - $15 / user / month)
Engage
Inoreader
+
Mailchimp
+
Mailchimp RSS To E-Mail
12000 emails / 2000 subscribers free
Inoreader
+
Buffer
Hootsuite
TweetDeck
Typeform
(Free-ish)
Textizen
IFTTT
(Free)
Google Spreadsheets
(Free)
Track
Google Analytics
(Free)
Google Tag Manager
(Free)
Buffer
Bit.ly
(Free)
IFTTT
(Free)
Google Spreadsheets
(Free)
Learn
Google Analytics
(Free) (+training)
Google Tag Manager
(Free)
Buffer
(Free)
Bit.ly
(Free)
IFTTT
(Free)
Google Spreadsheets
(Free)
Not Yet
Sentiment Analysis / ML Tools
Dashboarding
Plot.ly
Record.it
infogr.am
SurveyMonkey
Slideshare
Reddit
Evernote
Flickr
DashHero
CartoDB
Github
Trello
See this
presentation Online!
http://sdgo.io
/
sd-social11
Let's Do
Something
AWESOME
Together!
maksimp@sandiego.gov
@MrMaksimize
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