Sean Dixon
Interactive Media Manager
Springfield CVB
Mark Farbin
Google Trusted Photographer
Marketing with Google
www.springfieldmo.org - Google Search
31,008 Visits
42% All Traffic
Google Analytics - September 2013
www.springfieldmo.org - Google Search
6,543 Keywords
(not provided) accounts for 23,000+ visits
Google Analytics - September 2013
It’s best to do one thing really, really well.*
Standard Google Search Result
Webmaster Tools
Google Search Result with Rich Snippit
OPTIMIZING Search Results
- Learn how Google indexes the web
- Use Webmaster Tools to see like Google
- Enhance your appearance with Structured Markup
You can make money without doing evil.*
STANDARD GOOGLE SEARCH RESULT
www.springfieldmo.org - Adwords
6,185 Visits
8% All Traffic
Google Analytics - September 2013
Adwords
View Demo
Search Advertising
- Supplement search results with paid content
- Use AdWords create and maintain campaigns
- Link Webmaster Tools and see Organic vs. Paid
Focus on the user and all else will follow.*
KNowledge GRaph Sources*
- Online sources like Wikipedia
- Realtime data like weather and financial info
- Public databases like Freebase
Google+
Knowledge Graph
- Contains useful information from public sources
- Topic specific data including weather and money
- Integrates Google data including plus and...
