Prepared by: Siarhei Shaliapin
Date: 08 Aug 2026
What is digital signage?
Why it matters
- Replaces static signs with dynamic, targeted content
- Centralized control across locations
- Engages customers and improves communication
Digitally distributed visual content
Challenges with Traditional CMS for Digital Signage
Requires on-premise servers
Limited remote control and monitoring
Difficult to maintain
deep folder structure
Samsung VXT CMS: Cloud-Native Signage Platform
- Web-based content management system
- Built on Samsung Account ecosystem
- Tags for fast search
Key Features
VXT Canvas
VXT Canvas
VXT Canvas
Create
Add
Create
Add
Move
Delete
Real-time Remote Control
Real-time Remote Control
Monitoring
Notifications
Security
Security
- Separate Workplace
- Authorized access only
Samsung VXT CMS - High Level Architecture
- Cloud-based Backend (Samsung Cloud Infrastructure)
- Web-based Frontend (VXT CMS Portal & VXT Canvas)
- Device Layer:
- Samsung Digital Signage (Tizen 6.5+)
- VXT Player (Content Rendering Engine)
- Samsung Account Integration (Auth & Permissions)
- Optional APIs for automation/integration (Roadmap)
Where VXT CMS Shines
Retail: Promotions, seasonal campaigns, store branding
Healthcare: Patient info, safety messaging, directories
Education: Campus events, announements, schedules
Corporate: Lobby signage, dashboards, internal comms
Even Art... with VXT Art
Looking Ahead
API access and developer integrations (in progress)
AI-powered content recommendations
IoT and sensor-based trigggers
Enhanced analytics and personalization
Summary
Summary
- Samsung VXT CMS is cloud-native platform for digital signage
- It offers scalability, flexibility, and remote control
- Key features: Content management (VXT Canvas), Content scheduling, Device management, Security
- Built for Tizen-powered Samsung displays - expanding to more devices
- API access, AI, and IoT integration offer strong R&D potential
Thank you
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