What are they?

  • A single board which helps convey your brands values, attributes and personality in one glance.

Brand Boards vs. Style Guides

  • A style guide is more complex & provides instructions on how to use the brand elements¬†
  • Brand boards are simple and only include the brand elements - not instructions on how and where to use them

What to include

  • Logo and secondary logos
  • Color palette
  • Color codes
  • Patterns
  • Lockup version of the logo (logo and tagline placed together)
  • Illustrations¬†
  • Icons
  • Typography
  • Collateral

What to include

  • Brand boards can be as simple or as complex as you'd like. The choice is up to you.
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