What are they?
- A single board which helps convey your brands values, attributes and personality in one glance.
Brand Boards vs. Style Guides
- A style guide is more complex & provides instructions on how to use the brand elements
- Brand boards are simple and only include the brand elements - not instructions on how and where to use them
What to include
- Logo and secondary logos
- Color palette
- Color codes
- Patterns
- Lockup version of the logo (logo and tagline placed together)
- Illustrations
- Icons
- Typography
- Collateral
What to include
- Brand boards can be as simple or as complex as you'd like. The choice is up to you.
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