Guidelines
- Emails are designed for screen resolution.
- "Safe Size": 550 - 600px wide by auto height at 72dpi
- Emails are cut then coded using HTML/CSS
- Don't have to worry as much about using web safe fonts
- Use RGB colors
- Images at 72dpi
Designing Emails
- Keep visual hierarchy in mind. Logo, navigation and any important information should be at the top
- Unless it's a "newsletter", keep copy to a minimum
- 2-3 columns work best
- Use images to support the copy
- Images on the left / text on the right
- Make sure "calls to action" stand out and look "clickable"
- Use color to help emphasize importance
- Incorporate branding colors/fonts/images to make it clear on whose sending the message
Creating Copy for Emails
- Copy should be short
- Bullet point when necessary
- Use headlines to help draw the eye down the email
- Create a subject line that isn't spammy
Creating Copy for Emails
- Message should be focused
- Encourage engagement on other platforms
- Think of "creative calls to action" that describes where the user is going.
Examples of Good/Bad Emails
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