Social Media
Why?
Why is Social Media so important?
Why do I have to incorporate it into a branding project?
Why do we have to learn about it?
courtesy of http://www.go-gulf.com/blog/social-media-advertising/
Advantages
Allows for 2 way conversation
Based on one of the most effective ways of advertising - Word of Mouth
Communication is targeted and personalized
A channel to help content "go viral"
All content posted on Social Media sites should be related to the brand.
Facebook
Measured by "Likes", "Shares"
A way to engage users in the brand. Keep them updated and informed
Contests are often used as a way to gain "brand awareness" about new products or services (like gate and share gates)
As a moderator, you should have the always keep the customers best interests in mind. Be polite and have manners.
Chapstick: What not to do.
What to do:
Bonefish Grill
Facebook Contests
Keep content short
Award some type of incentive for sharing
Types include: voting, entry, couponing
Can be in the facebook environment or on a website
Examples
https://www.facebook.com/snickers
https://www.facebook.com/lays
Twitter
Measured by "re-tweets" and followers
Can use the hashtag to see how many people are retweeting
A way to keep users up to date in real time. Think of it as a broadcast
Apps/Contests are often use to engage users
Twitter Contests
Utilize twitters capabilities- photos, video (through vine) or the character limit
Keep sign up forms short
Platforms include Q&A, Photo contests, Retweet/Follow Sweeps, or Creative Answer
Can't run contests in the Twitter environment
YouTube
Measured by followers/shares & embeds
Engage the user by digital shorts, tutorials, reviews, recaps, and creative videos
Video contests, secondary commercials & broadcasts are often used to engage the user.
Contests involve uploading a user generated video
Chipotle Example:
http://www.youtube.com/watch?v=lUtnas5ScSE
http://itsinmynaturecontest.appspot.com/
Pinterest
Mostly a female demographic
Measured by followers/re-pins
Used to post images and ideas that reflect the brands philosophy and engage the user
Contests are often repin to win!
http://www.cache.com/?saopen=pin
http://www.pinterest.com/aldiusa/aldi-holiday-cookie-contest/
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