WAYFINDING SIGNAGE

What is it?

  • Directional signage in buildings & public spaces that make it easier to navigate.
  • Often seen in airports, museums, hotels, malls & large retail stores
  • A successful wayfinding system will help people determine their location, determine their destination, figure out how best to get there and know when they've arrived.

TIPS FOR DESIGNING A SUCCESSFUL WAYFINDING SYSTEM.

1. Be Clear

  • Use simple language that can be clearly understood
  • Large, simple typography that can be easily read
  • Viewers should not have to think when reading

2. Be Consistent

  • Remember: Wayfinding signage is part of the brand so design accordingly.
  • Standardize names for location & destinations
  • Establish consistent information hierarchies for all signage
  • Use consistent color and design 

3. Be Bold

  • Look for high contrast in color to aid comprehension
  • Make signage large enough to be read and to grab the viewers attention
  • Design signage for everyone- keep in mind the elderly, people with diabilities

WAYFINDING
DESIGN BASICS

THE GRID


4 types of signage

  • Information: a signpole with locate a destination and / or to orientate yourself in the buildings environment.
  • Directional: information is displayed to find destinations, located on several strategic points in the building environment.
  • Identification signs: information about individual locations is displayed such as buildings, locations and public facilities.
  • Warning signs: indicate safety procedures such as a fire escape routes, no smoking areas and other regulations that is, or is not allowed in a specific area.

Typography

  • The choice of a signage typeface is one of the keyfactors in order to make a wayfinding system work.
  • Usually a sans-serif type and available in various weights with a simple easy-to-read straightforward design
  • Good legibility with a large X-Height and wide letter proportions with prominent ascenders / descenders to ensure a good readability. 

Typography

TYPE SHOULD HAVE THE 
FOLLOWING CHARACTERISTICS:
  • A clear and straightforward type design, (sans-serif) 
  • Easy recognizable letterforms 
  • Positive letter spacing to enhance the visual appearance 
  • The Font Family includes a package of many different weights
  • The typeface has a large X-height for good readability 
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