Introduction to Adobe Illustrator
WHAT's THE DIFFERENCE?
WHAT's THE DIFFERENCE?
Creating and editing raster images.
Creating and editing vector images.
Assembling assets created in Illustrator and Photoshop to create multi-page documents
RASTER VS VECTOR
VECTOR
- uses a mathmatical formula to calculate "points"
- can scale up or down in size
- logos, line art
- limited color
RASTER
- images that are made from pixels
- can scale down in size. When scaled up, image becomes "pixelated"
- millions of colors
- photography
RASTER VS VECTOR
WHAT's THE DIFFERENCE?
Creating and editing photographic assets
Often used in web design
Creating logos, illustrations
Single page documents: posters, flyers, postcards.
Creating booklets, multi-page pdfs, multipage flyers
ONE LAST THING
EXPERT
≠
GOOD DESIGN
ONE LAST THING
CONCEPT & EXECUTION
ONE LAST THING
-
Unity/Harmony
-
Balance
-
Hierarchy
-
Scale
-
Proportion
-
Emphasis
-
Similarity /Contrast