What are some Social Media sites that you frequent often?
Why?
Why is Social Media so important?
Why do I have to incorporate when thinking about advertisement?
Why do we have to learn about it?
courtesy of http://www.go-gulf.com/blog/social-media-advertising/
What are some advantages of brands using social media?
Advantages
- Allows for 2 way conversation
- Based on one of the most effective ways of advertising - Word of Mouth
- Communication is targeted and personalized
- A channel to help content "go viral"
All content posted on Social Media sites should be related to the brand.
Facebook
- Measured by "Likes", "Shares"
- A way to engage users in the brand. Keep them updated and informed
- Contests are often used as a way to gain "brand awareness" about new products or services
- As a moderator, you should have the always keep the customers best interests in mind. Be polite and have manners.
- Chapstick: What not to do.
- What to do: Bonefish Grill
Facebook Contests
- Keep content short
- Award some type of incentive for sharing
- Types include: voting, entry, couponing
- Can be in the facebook environment or on a website
Twitter
- Measured by "re-tweets" and followers
- Can use the hashtag to see how many people are retweeting
- A way to keep users up to date in real time. Think of it as a broadcast
- Apps/Contests are often use to engage users
Twitter Contests
- Utilize twitters capabilities- photos, video (through vine) or the character limit
- Keep sign up forms short
- Platforms include Q&A, Photo contests, Retweet/Follow Sweeps, or Creative Answer
- Can't run contests in the Twitter environment
How could you integrate instagram into a contest?
Create an instragram contest